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The Story

Grab attention, monetize, and persuade with Storytelling Every Thursday you'll get one story and writing tactics in 5 minutes. This is the FREE newsletter that 50,000 follower accounts read.

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I launched 12 products in 12 months (was it worth it?)

It’s no secret that business owners are more stressed than ever before. Heck, my highest earning months used to be the most miserable. Until a mentor told me to use a Profit Satisfaction Matrix. That’s when I learned to use only one business model. And that business model gave me the highest profits with the most satisfaction. So if you’d like to remove the stress of growing a business (while increasing profit and freedom)... ...Then this may be the best email you read all day. Here’s the...

A big email list is the best way to make money online right? WRONG! Today you'll find out why waiting to have a big email list to make money will REVERSE your progress... I'll explain that in a minute... ...First let me tell you about an awful decision I made that costs me a year of my life (and destroyed my business before it even started): One of the worst decisions I made was waiting to have a big audience and list to sell my first course. I thought the more attention I had the more money...

Today John Bejakovic is giving you his copywriting book: 10 Commandments Of A-List Copywriters For free. Now let me explain the problem with most copywriting books... Copywriting books today regurgitate the same boring information. They rip off Robert Cialdini's Influence tactics which were relevant in 1984. And teach you tactics that make you sound like a used car sales man. Fun fact: Great copy doesn't seem like copy. Great copy reads like a letter from a friend. Which is just one of the 10...

Everyone needs an email list. But how can you build one fast with people who are willing to buy? I made a list for you… 1. Social media Decide whether you prefer writing or video content. Pick a platform and start posting every day on that platform. Let the post sit for about an hour… Then plug the link to your email optin page as a comment under the post. Currently, I’m getting great traffic from LinkedIn with this strategy. This post got me 20 new subscribers yesterday. 2. List swaps Find...

This advice from an ex-electrician with a bad neck tattoo is worth way more than a Harvard marketing degree. Why? It’s because you don’t grow your online business by learning about marketing campaigns that happened 50-100 years ago. What worked for Coca Cola 100 years ago sure as frick won’t work for you… So if you’re a business that wants to get more customers online, without throwing spaghetti at the wall and wasting precious time, then read this: Lock in a “golden window” to write for 2...

Yesterday I showed you how to turn one email into 10 digital assets in minutes… But the curse of the neck tattoo struck again and reminded me that I had a blind spot that left my readers confused. The blind spot? Here’s the reply that made me slump in my chair: “Sounds great Parker…but I don’t have the time (or mental bandwidth) to pump out value based emails every week. Let alone repurpose them.” After reading this I put my feet on the desk, and looked out my window begging for the universe...

Yesterday I showed you how to write valuable emails that turn strangers into customers. Now it' time for a confession... ...I started my online business 3 years ago, and only started getting traction 2 years ago. As a dumb guy with a neck tattoo I still have a lot to figure out about this online biz world. But I’ve been able to achieve this: 1,107 customers (almost all of them bought 2x) How? With flywheels. A flywheel is a self-reinforcing loop where each action powers the next, compounding...

Yesterday I told you why you shouldn’t post valuable content on social media… …And what to do instead. This put a bullseye on my back from influencers because I exposed this advice for being DEAD WRONG. Why? Because the advice of “just post valuable content” makes business owners throw spaghetti at a wall, hoping to get new customers. But the real result? You get spread thin from: Writing long form content. Shooting and editing videos. Running paid ads that don’t work. This steers your...

If you're a business owner that struggles with finding customers online... ...Then you'll love this email. Because last week an agency owner told me this: "I'm struggling to figure out what to post on social media and email." Does this problem sound familiar? Because you have to be online in order to get new prospects to your business. But where the hell do you even start? Trying to market online feels like throwing spaghetti at a wall. So you try to do everything... You try ads but that's...

Here's a story of a pissed off guy with red hair that punched the real estate industry... ...right in the nuts... I'll explain... Pissed off red hair guy was tired of the shady tactics of the real estate industry. Real estate agents would use sneaky tactics to rob consumers whenever possible. If you wanted to see a house for sale, you had to go to a realtor. Who would get perks for selling certain houses and not others. ...Now the red-haired guy was knee deep in the house flipping game. He...