If you're a business owner that struggles with finding customers online...

...Then you'll love this email.

Because last week an agency owner told me this:

"I'm struggling to figure out what to post on social media and email."

Does this problem sound familiar?

Because you have to be online in order to get new prospects to your business.

But where the hell do you even start?

Trying to market online feels like throwing spaghetti at a wall.

So you try to do everything...

• You try ads but that's like lighting money on fire.
• You know you have to write emails but you don't have a system...
• Posting long form content on LinkedIn but somethings wrong with your profile.

...And don't even get me started with video content.

And half the time, you’re doing all this while running payroll, managing fires, and wondering if any of it’s working.

Would it surprise you if I told you that was good news?

Because if you avoid this simple mistake, then you'll be miles ahead of your competitors when it comes to digital marketing:

Don't post valuable content on social media.

Now before you throw rocks at me, I know this goes against everything you've heard about successful online marketing. But this is where the emotional delivery trick comes into play...

Most people think social media is just for getting attention and it is.

But do you know why people are so addicted to logging in and checking their feeds?

It's because they're lonely. And whenever someone feels a touch of loneliness creeping in, they go to social media for an emotional dopamine hit.

Here's where it gets fuzzy...

Your content is competing with booty clapping thirst traps and adorable cat videos.

So hard teaching won't cut it. 90% of people aren't logging on to short form platforms to learn. They're logging on to escape a negative emotional state.

You have to entertain as fast as possible by:

• Inspiring them
• Motivating them
• Making them cry
• Making them relate
• Making them laugh
• Making them aware of a problem

If you can deliver emotions with any of the bullets above as fast as possible, you will not just earn attention, you'll earn a little bit of trust. Which is given by a like, comment, or a follow.

Build enough trust with the same person and eventually they become a buyer.

But if you're just wasting time creating long valuable content that no one reads, then you'll just spin your wheels. It doesn't have to be that way....

Because tomorrow, I’ll show you the first move to hook your next 10 buyers online (without wasting another second on content nobody cares about).

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Catch ya soon,

-Parker

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