Grab attention, monetize, and persuade with Storytelling Every Thursday you'll get one story and writing tactics in 5 minutes. This is the FREE newsletter that 50,000 follower accounts read.
The #1 place to get customers online (without relying on algorithms)
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Yesterday I told you why you shouldn’t post valuable content on social media… …And what to do instead. This put a bullseye on my back from influencers because I exposed this advice for being DEAD WRONG. Why? Because the advice of “just post valuable content” makes business owners throw spaghetti at a wall, hoping to get new customers. But the real result? You get spread thin from:
This steers your attention away from what matters most for your business. Then it wastes your time only to get zero results. Here’s what most business owners do in this situation:
But it doesn’t have to be that way. Because the #1 place to get customers online is your email list. Here’s why you need to put your full attention to your email list:
Here’s what you need to do to get more customers from your email list: 1. Pick one burning problem your prospect has. Write 5 emails (Monday - Friday) going in depth about the burning problem, then providing solutions:
You get the deal. Now the best way to come up with valuable email content is with ‘angles’. 2. Write 5 angles for each email. Angles are important because they are the way you frame an idea. And framing is everything in marketing… Let me explain… Instead of running out of things to say, angles switch the lens. This offers a refreshing perspective on existing ideas. Think of it like this: Instead of saying: Why do you need email marketing (which is a good angle)... You can create countless other ideas by cycling through different angles like this: "The 80/20 rule of email marketing shows how it can drive sales. It highlights that just 20% of your efforts can lead to 80% of your results." Look at this:
Monday: The worst way to get a result. Tuesday: The best way to get a result. See how these different lessons give you more ideas on the same topic. That’s the power of angles… So now you know these 3 angles:
For a jewelry store it would look like this: Monday: The biggest mistake men make when choosing wedding rings. Use these angles as your subject lines, ideas, and proven angles. 3. Killer openers. Open with a hook that stirs curiosity and hints at a benefit. You need to hit on the benefit to induce curiosity and arouse the lizard part of the brain. I’ve written thousands of email hooks and opening paragraphs for myself and clients. For this course, I spent hours analyzing the best performing ones. And they all have one or two of these tactics:
Here's 19 marketing hook templates 4. Frameworks Use the PAS framework to keep your reading engaged. P - Problem: introduce problem your prospect is facing A - Agitate: Show what this problem is costing them S - Solution: Show how to solve that problem. Here’s a killer example of a PAS framework email that Neil Patel uses all the time. 5. Call to action. End the email with a call to action that convinces the reader to click the link that takes them to:
There ya have it. How to write valuable emails that will turn strangers into customers. Use this strategy over and over, you’ll slowly turn strangers into customers. Tomorrow I’ll show you how to take this content and turn it into “flywheels” with AI. So you can turn your emails into 100 pieces of social media content in minutes. Catch ya soon, -Parker |
The Story
Grab attention, monetize, and persuade with Storytelling Every Thursday you'll get one story and writing tactics in 5 minutes. This is the FREE newsletter that 50,000 follower accounts read.
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