Grab attention, monetize, and persuade with Storytelling Every Thursday you'll get one story and writing tactics in 5 minutes. This is the FREE newsletter that 50,000 follower accounts read.
Why launching 12 products was a mistake...
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Does launching more products mean more profit? Today you’ll learn the bizarre answer. But first a recap: Yesterday I told you how I launched 12 products in the last 12 months. Here are the results: Now to be clear these numbers don’t include coaching, affiliate marketing, or client work. But do you see the problem with this? Although these products combined total $143,071.46 in revenue. This experiment proves that the advice you see online from business gurus:
Is a load of horse crap! Let me explain… This advice made me believe that 12 products would mean 12 income streams. Instead? I had 12 products and 120 customer service headaches haha. But here’s what I found out the hard way (so you won’t have to): Revenue isn't about how many products you launch, it's about how well you solve your customer's problems. Here's what the data actually revealed: 3 product bundles made 67% of my revenue ($98,083 out of $147,164). Let me break this down... Digital storytelling bundle: $46,454 (32% of total revenue)
Email marketing bundle: $21,713 (15% of total revenue)
Mad scientist bundle: $17,519 (12% of total revenue)
See the pattern? My winning products weren't actually single products at all. They were complete solutions bundled together. While my standalone products like The Story Guide ($2,752) and Email Templates ($3,494) barely moved the needle. Here's why this works: Customers don't want more products. They want complete solutions to their problems.
Guess which one people pay more for? So here's the point of all these foo foo numbers... Stop launching random products and start building strategic bundles that solve complete problems. Your customers will pay more. You'll manage fewer headaches. And your revenue will actually multiply instead of just...multiplying your workload. Tomorrow I'll show you my "Bundle Marketing System" to take your existing products and turn them into revenue-multiplying bundles. Plus, the 4-step process I use to identify which products should be bundled together (and which should be killed). If you missed yesterday's email, you can read it here. Catch ya soon, -Parker |
The Story
Grab attention, monetize, and persuade with Storytelling Every Thursday you'll get one story and writing tactics in 5 minutes. This is the FREE newsletter that 50,000 follower accounts read.
It’s no secret that business owners are more stressed than ever before. Heck, my highest earning months used to be the most miserable. Until a mentor told me to use a Profit Satisfaction Matrix. That’s when I learned to use only one business model. And that business model gave me the highest profits with the most satisfaction. So if you’d like to remove the stress of growing a business (while increasing profit and freedom)... ...Then this may be the best email you read all day. Here’s the...
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Today John Bejakovic is giving you his copywriting book: 10 Commandments Of A-List Copywriters For free. Now let me explain the problem with most copywriting books... Copywriting books today regurgitate the same boring information. They rip off Robert Cialdini's Influence tactics which were relevant in 1984. And teach you tactics that make you sound like a used car sales man. Fun fact: Great copy doesn't seem like copy. Great copy reads like a letter from a friend. Which is just one of the 10...