Why ONE story gives you an infinite ROI:


Yesterday we talked about how storytelling is the most powerful skill you can learn...

Telling stories is the #1 way to never feel like an "average" person in real life or on the internet.

Think about it…

Most people are too scared to share a story. They get imposter syndrome and never hit publish.

That's good news for you:...

Because here's the secret of turning one story (no matter how big or small) into a movement that grows your business overnight:

Telling stories about your hardships.

...It's the best way to show how you took risks and learned the hard way to help others.

Now that's HARDCORE.

Take a look at my dear friend, Kieran Drew, who went from a dentist to 7 figure writer. But he struggled for one year to get 1,000 followers.

What changed?

The story about his neck surgery. The momentum from that one story created a 7 figure online biz.

The results aren't limited to social media...

Ian Stanley went from copywriter to millionaire marketer from one story ad.

  • The ad went viral.
  • It used a shocking story to prove his water filters worked. Again here's the simple fact:

One story can change everything.

Heck take a look at Bert Kreischer. He struggled for 10 years to make it as a comic. But someone videotaped his stand up story about the Russian Mob. Posted on Facebook. And now Bert sells out arenas.

The results came from one story.

I mean look at the Hawk Tuah girl....

Ok let’s not go there.

Because this happens to thousands of people everyday. That is the power of one good story. However, this is one mistake that destroys your story instantly...

...So here's what never to do when you start telling stories: Share a story without a lesson (This will make you sound like a complaining grandpa.)

I'll clear the air in just 3 words on what makes ONE GOOD STORY:

Conflict changes life.

And add a lesson at the end and BINGO. You've got story powers...

...Most people think they have to tell long stories about their entire lives. That's actually the opposite. Attention spans online have never been shorter. You need to learn how to create emotions as fast as possible.

Chew on this:

"Mom taught me how to shave"

5 words that touch the surface. But drive a huge emotional punch.

The biggest pain point business owners and creators have online is finding ideas. Or knowing what stories to share.

But if you know the pain points of your audience. And how to write emotional driven stories in 1-3 sentences. You will persuade people to follow, subscribe, and buy. You will do it without the headache of writing something for hours that no one will read.

Catch ya Monday,

-Parker

PS:

Examples of ONE story that transformed lives:

Kieran's story

Ian's story

(viewer discretion is advised LOL, the original ad was taking down so this is the replacement)

Bert's story

(I can't find the original FB story so here is the most relevant version)

Hawk Tuah's story

The Story

Grab attention, monetize, and persuade with Storytelling Every Thursday you'll get one story and writing tactics in 5 minutes. This is the FREE newsletter that 50,000 follower accounts read.

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