How a broke 23-year-old used storytelling to earn millions


In 2008, a broke college grad was sleeping on his friend's couch with zero job prospects and one terrible idea.

He started a blog.

And nothing screams 'financial stability' like unpaid writing on the internet, right?

You can probably guess what happened next.

Because when this guy launched his blog...

...He expected money to rain down on his bank account hurricane style. However, like most folks, this guy struggled for years just to hear more crickets (maybe this sounds familiar)?

Turns out the internet doesn't really care about your dreams.

However, this guy was going to play the long game.

He wrote blogs about teeth whitening to feng shui. You know the stuff that wins Nobel Peace Prizes. This guy tried to use affiliates, backlinks, and ads to make money from niches.

Because the riches are in the niches right?

WRONG.

Turns out people don't want teeth whitening advice from a broke 20 something year old…

That's when things started looking bad for this guy...

And out of desperation (or genius), this guy started sharing stories about his dating life. And that's when everything changed…

The money and attention started pouring in.

Men paid this guy for dating coaching and flew him all over the world.

But something was wrong...

Turns out the pickup artist scene is pretty sleazy. And this guy got tired of drowning in old spice body spray and awful pick up lines. Realizing that the male dating scene was a bigger dumpster fire than the 2008 financial crisis…

This guy started writing stories about honesty, vulnerability, and how f*cked up human beings are.

What happened next?

This guy's stories started to attract the right kind of attention…

But like all good things something wasn't right about his new niche "self help".

Why?

Because instead of predatory pick up artists chasing women, the self help industry is full of predators that sell bad information chasing a quick buck. So in a fit of anger, this guy published a story article…That shamed the self-help industry on Facebook.

WHICH WENT MEGA VIRAL.

This story led to 1,000,000+ visitors a month to this guy's blog…

Like most online writers and creators this led to a big problem. Attention doesn't always equal cash. But this guy knew how to write stories that convert (not just get attention).

This guy talks to a BIG TIME book publisher and shows the stats on his Facebook post.

The proof was in the pudding. Because of the huge results of this one story…

…The big publisher gave this guy a book deal.

And 20,000,000 copies sold world wide. And this guy's book got banned in Russia. Fast forward to today and this guy has has all the money he needs, a massive YouTube channel, and the most trusted voice in self help.

One story changed his life and business overnight

So who is this guy?

Mark Manson.

Here's why I'm telling you this...

In the age of AI, where you have to compete with slop for attention, storytelling is the most profitable skill you can learn. One story changed the trajectory of Mark Manson's life overnight.

Don’t doubt what it can do for you.

Ciao,

Parker

The Story

Grab attention, monetize, and persuade with Storytelling Every Thursday you'll get one story and writing tactics in 5 minutes. This is the FREE newsletter that 50,000 follower accounts read.

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