Grab attention, monetize, and persuade with Storytelling Every Thursday you'll get one story and writing tactics in 5 minutes. This is the FREE newsletter that 50,000 follower accounts read.
How to make 2027 your *****
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Today I’m going to give you a spicy inside peak on how to turn that attention into some serious freaking moolah… Let’s take a look... You see,it’s no secret that technology is expanding at a crazy rate. There’s a lotta hype over AI agents. Hell, I've even read about AI that makes its own AI. Why the eff we would need that? IDK. But that’s not important… The key point is that these tools make it easy to dominate markets and get rich. But that creates another problem: Competition. Which is actually great news… Because humans have shiny object syndrome. When one human sees another human do well they immediately start copying. One person's success gets invaded by copycats. And with this swanky new tech it’s easier than ever to rip each other off. I know what you're thinking… “Parker, how is that good news?” Because everyone crowds market places with the same products to the same people. You will cash in on this: 1. Underserved markets Here’s an example: the construction industry. I’ve seen, first hand, that the construction industry still doesn't use apps or software. Most of the fellas in the industry struggle to use a computer. Sad, but profitable. How? While everyone is blood thirsty on LinkedIn offering email marketing services. Why not offer email marketing services to construction companies? I can guarantee that you’ll be the only one pitching services. So competition is minimal, and profit is maximized. Take Zillow for example. Zillow aimed at the underserved real estate market. It let consumers shop for real estate with an app. Some underserved markets to target in 2027: •Construction •Special education •Utility infrastructure •Government contracting Just to name a few… Your business will gain momentum fast if you bring water to thirsty markets. 2. Pain points You need to create a problem bank. Because without knowing your target market’s pain points. You might as well be selling to a sheep. Think: What is keeping this market up at night? Is it shifting trends? World news? Dried up leads? You must create content that tells relatable stories about the market's problems. Example: If you have a software that helps special education teachers… Write stories about the fight to educate people with special needs amid funding cuts. Not only will these stories be valuable. But it’ll position you as an expert in the field. By showing up every day and telling relatable problem-solving stories… …You’ll be surprised by how many inbound customers will come to you. If you know the market’s pain points better than anyone else. Then others will see you as an expert. And experts get paid the big bucks. 3. Create a smokin’ hot no-brainer offer Now that you have studied an underserved market… You gotta make a business offer so good they can’t refuse it. How? Performance-based pricing. Think of special education software. It's free until it boosts student outcomes by 25%. Only then does billing begin. Or… Offer email marketing services to construction companies for leads. If the companies get a certain amount of leads first. Then you get paid… 4. Collect testimonials like Pokémon cards. I screenshot every good message a client sends. Whether it’s an email saying “good job”, or a client saying on whatsapp “holy shit that post went viral”... Keep these testimonials close to you at all times. Then create a client journal. Document the obstacles, wins, failures, and unexpected hurdles. You will use all this for your copy and marketing… Which brings us to the last step… 5. Client storytelling. Sales storytelling is the most powerful skill you can learn. If you can tell stories about your clients in: Ads, VSLs, emails, sales pages, etc. You will get a ton of sales. I've reached over 1,160 customers in 2024. I did it by telling stories every day about clients' results. Here is a client storytelling framework that rocks and gets people to beg for your services.
This will make you see all the crazy biz opportunities out there. Helped an underserved industry solve a common problem. Then market your face off... Hope that helps. Ciao, Parker |
The Story
Grab attention, monetize, and persuade with Storytelling Every Thursday you'll get one story and writing tactics in 5 minutes. This is the FREE newsletter that 50,000 follower accounts read.
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