Grab attention, monetize, and persuade with Storytelling Every Thursday you'll get one story and writing tactics in 5 minutes. This is the FREE newsletter that 50,000 follower accounts read.
This scientist robbed me blind (and I loved it)...
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Have you ever had someone steal your money and then you thank them for it? Sounds wild right? Nope. Because that's what happened when I found a scientist who keeps emptying my wallet (and no it's not Andrew Huberman). Let me explain.... 7 years ago I stumbled on a YouTube video that slapped me in the face. The guy on the video spoke like a mad scientist with the energy of Mike Tyson before a big fight. He had wild curly hair and intense eyes behind rounded glasses. And he spoke at a million miles per hour about stress hormones and baboons. His name? Robert Sapolsky. And what he shared next blew my mind... You see, Robert wasn't your typical Ivy League professor. This dude spent 20 years living with baboon troops in East Africa. Robert dodged Somali pirates and tribal wars to study how stress affects our brains. His crazy adventures reminded me of my own time working in Africa years ago. The chaos. The danger. Malaria… The life-changing moments that reshape who you are... So this is where things get strange... I couldn't care less about Robert's content on neurobiology or exotic jungle diseases. What hooked me was how Robert told his stories. The way he took complex ideas about and made them relatable through wild adventures and self deprecating humor. Here’s the deal… The secret to building a rabid following isn't about being the smartest or having the most credentials. It's about making deep emotional connections through storytelling. I tested this theory by applying Robert's storytelling techniques to my own content. The results?
Yesterday I promised to show you some nifty storytelling tricks, so steal my dead-simple, relatable story framework:
Remember: The goal isn't to impress people with your story, but to help them see themselves in it. Your reader should finish thinking, "I've never heard it put that way before, but that's exactly how it feels." For more on Sapolsky: A Primate's Memoir: A Neuroscientist's Unconventional Life Among the Baboons Behave: The Biology of Humans at Our Best and Worst Determined: A Science of Life without Free Will Youthful Appeal, Beauty & Goodness, Cerebellum Human Behavioral Biology Lectures Ciao, Parker |
The Story
Grab attention, monetize, and persuade with Storytelling Every Thursday you'll get one story and writing tactics in 5 minutes. This is the FREE newsletter that 50,000 follower accounts read.
Most people think great marketing is about persuasion, great offers, or the latest AI tools. But they're wrong. I’ll explain… On July 26th, 2023, I was drooling on my keyboard at 9pm, in my lucky SpongeBob pajamas (don’t judge!)...But the SpongeBob outfit isn't the crazy part. The crazy part is that this was the first sales email I’d ever sent. Here's what happened... Half-asleep, I wrote what might be the world's most unconventional sales email. In fact, it was my first sales email ever, a...
I never read LinkedIn content. But when I do, it’s to laugh at the Claude slop with selfies of people who think that’s the best way to grow a business. I just rotate my Twitter content to LinkedIn to show people that I’m alive. And use Sales Navigator for outreach. The funny part is that even with 20,000 followers, my posts yield like 100–200 impressions. Which I guess is LinkedIn’s funny way of telling me how unimportant I am. Until… I logged on to do my usual ego-enhancement exercise of...
A song that’s forever seared into my consciousness 50 Cent's Disco Inferno: “To my surprise, listen100-stories highPeople gettin' loose, y'allThey're gettin' down on the roof, do you hear?The folk was flamin'Out of controlIt was so entertainin'When the boogie started to explodeI heard somebody saydisco inferno(Burn, baby, burn) burn that mother down(Burn, baby, burn) disco inferno, yeah(Burn, baby, burn) burn that mother down (burnin'!)” It’s hard to resist swinging my hips around town just...