Most people think great marketing is about persuasion, great offers, or the latest AI tools.

But they're wrong.

I’ll explain…

On July 26th, 2023, I was drooling on my keyboard at 9pm, in my lucky SpongeBob pajamas (don’t judge!)...But the SpongeBob outfit isn't the crazy part.

The crazy part is that this was the first sales email I’d ever sent.

Here's what happened...

Half-asleep, I wrote what might be the world's most unconventional sales email. In fact, it was my first sales email ever, a short story.

And the email took me 10 minutes to write.

Heck, most of that time was spent trying to remember how to spell "testimonials”, so I scheduled the email, and started drooling on the pillow.

But when I woke up the next morning...

...That tiny email had generated $3,787 in sales.

I couldn’t believe it.

There’s nothing like the first hit of digital sales.

My point is this:

Since I learned how to write stories, I've seen its power on businesses. One story can have a big impact. Because people don't buy products or services, they buy stories.

It's why Apple didn't sell Ipods. Apple sold "1,000 songs in your pocket".

You see, most people trying to build an online business are making a face-palm worthy mistake:

They're pumping out content that reads like a stereo manual from 1987. Meanwhile, they're missing the one thing that moves people to action:

A powerful story.

Trust me, I used to be the king of boring content.

For years, my emails had all the excitement of watching paint dry in slow motion. My social media posts were so dull, even my mom wouldn't like them (and she likes everything).

Then I discovered something bizarre…

The ancient storytelling frameworks that Hollywood uses to create blockbuster hits. The same frameworks that make you binge-watch a Netflix series instead of doing anything productive.

Once I started applying these to my online business and teaching others:

• People started getting inbound leads for high-ticket services.
• Email open rates shot up from "is this thing on?" to "holy smokes!"
• Social media posts started going viral (and not in the "need antibiotics" kind of way).

These storytelling frameworks are easier to learn than making instant ramen. You don't need to be Shakespeare or have a PhD in Creative Writing from Fancy Pants University.

So this week, I'm going to spill all my storytelling secrets.

Tomorrow, I'll show you some cool storytelling techniques.

Ciao,

-Parker

PS

In the meantime, feel free to read this 5 part series I wrote about how to make money by telling stories:

Part 1

Part 2

Part 3

Part 4 Part 5