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Tomara que caia đź‘•
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After 3 years of living in Brazil, I can finally say that my Portuguese is getting better. Or as I’d like to say, “médio,” or medium in English. Sure, learning any new language is hard. But I gotta tell ya, Brazilian Portuguese must be up there with Mandarin. For starters, there are no rules. No little tricks here and there to bridge certain concepts to others. No shortcuts. But that ain’t even the half of it. Because I swear half the language is just slang expressions. Take the word “tank top,” for example… Tomara que caia Which literally translates to… “I hope it falls.” But when you try Googling that shiznit, ol’ Google says the translation is just “top.” Beep, wrong answer, Google. So it’s safe to say I have to make an ass outta myself just to get around town. However, there’s been one trick that’s helped me turn the dial from “broken gringo Portuguese” to “médio”: Immersion. I’ve been on a strict diet of only Brazilian music, watching weird pop culture podcasts with my GF, and, of course, getting sauced on the beach with the homies. Heck, I look at every person here as an opportunity to train my brain. Even the local bums who have no teeth (who’ve oddly enough become homies I get sauced with on the beach lmao). Now, if you think this email is about learning a different language, then… YOU’RE WRONG. Because this email is all about the holy word mentioned above: immersion. The greatest business owners immerse themselves in their customers’ world. Take Brian Chesky, the founder of Airbnb. When Airbnb was struggling to get off the ground, Brian didn’t sit behind his laptop brainstorming ways to grow the business. Brian flew to New York. Knocked on his customers’ doors. Photographed their apartments. And did what so many people fear nowadays… talked to his customers. This immersive practice gave Brian a snazzy revelation… Many of his hosts weren’t renting out their homes to make a little extra spending money. They needed the money to pay their rent. Big difference, am I right? And it’s the kind of insight you won’t find staring at a spreadsheet or asking ChatGPT to describe your ideal customer. You have to get your hands dirty. Because the closer you get to your customers, the easier it becomes to understand what makes them buy. That’s immersion, yo. Ciao, Parker ​https://useironpeak.com/​ |
The Story
Grab attention, monetize, and persuade with Storytelling Every Thursday you'll get one story and writing tactics in 5 minutes. This is the FREE newsletter that 50,000 follower accounts read.
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