I’ve written copy for 100s of different offers, 100s of different markets, and dozens of different types of services.

From long-form VSLs to tweets, I’ve seen what converts like a lemonade stand on the 4th of July…

And what burns down like a blimp getting smacked by a solar flare.

So let me tell ya…

Despite cold email copy being some of the shortest copy you can write (besides good ol’ tweets), it is one of the hardest forms to get down.

Think about it.

You’ve only got about 80 characters to convert a complete stranger by nosediving into their inbox and getting them onto a call.

That’s hard.

Not to mention the fact that most folks outsource this skill to Claude and send choppy, em-dash-riddled nonsense to these poor prospects!

But my agency is sending 600k–700k emails a month, here's a swipe file and guide for you to get started today:

Subject lines:

• Start with a short, relevant subject; three words is a useful constraint, use company name and first name:
  • bid walks
  • client intros
  • engineers for
  • cost per hire
  • pipeline
  • meetings for
  • outbound for
  • question for

Frameworks:

• Offer/CTA
• Offer/proof/cta
• Proof/offer/cta
• Enrich the data to have info from the website, make each email seem 1-1

Example #1: Offer > Proof > CTA

Subject line: 10k users in 90 days?

[Offer]​
we can get 10,000 high-intent users who don't churn in the next 90 days, or you get a full refund.

[Proof]​
We took [Client] from 2 installs a day to 50-80 daily and #1 in Family Apps, all in 90 days.

[CTA]​
Open to a quick call to see if we can do the same for ?

[Your name]
Founder, [Your company]

​
Example #2: Proof > Offer > CTA

Subject line: pipeline for Simple F'N Marketing

[Proof]​
, one of our b2b SaaS clients closed 3 customers off the first 8 leads we sent them, after two weeks of sending.

[Offer]​
We book the qualified meetings for your team, you only pay per meeting that shows.

Could do the same for Simple F'N Marketing.

[CTA]​
Would that be worth exploring?

%signature%

Proof sentences:

• One of our SaaS clients closed 3 customers off the first 8 leads we sent, inside two weeks.
• A recruiting firm we work with took 40 leads from us since July and turned 12 of them into clients.
• I recently helped a YouTuber earn $60k+ in six days and made their course page convert at 19%.

Offer sentences:

• We’ll book you 15 qualified meetings in the next 90 days or you don’t pay a cent.
• We book qualified meetings for your team, and you only pay per meeting that shows.
• We put property managers and facility directors on your calendar for walk-throughs, and you only pay for the ones that happen.

CTAs:

• Want me to send it?
• Mind if I share the case study?
• Open to a quick call to see if we can do the same for Simple F'N Marketing?

Cold email in action:

Subject: question for

, a recruiting firm we work with took 40 leads from us since July and turned 12 of them into clients.

They only paid where there was a verifiable live job.

Would that be worth exploring for ?

Campaign set up:

When we start to run a campaign for ourselves or clients, we split test between 5 different first emails, all of which have a different call to action.

This let's us test fast, turn off the losers and scale the winners.

Like so:

Campaign 1: Offer + Guarantee + Direct Pitch to Call

Subject: ads//?

We'll help you 3x your ROAS in the next 90 days or work for free until we do.

We recently helped (client) scale their ROAS to 5.2% in just 2 months by leverage UTC ads.

Worth a chat?

Campaign 2: Offer + Guarantee + Case Study

Subject: ads//?

[first name],

We'll help you 3x your ROAS in the next 90 days or work for free until we do.

We recently helped (client) scale their ROAS to 5.2% in just 2 months by leverage UTC ads.

Cool if I send you the case study?

Campaign 3: Offer + Guarantee + Lead Magnet

We'll help you 3x your ROAS in the next 90 days or work for free until we do.

We recently helped (client) scale their ROAS to 5.2% in just 2 months by leverage UTC ads.

I made a 10 static ads for [company-name] that'll will outperform your current creative.

Mind if I send them over?

Campaign 4: Offer + Guarantee + Loom

We'll help you 3x your ROAS in the next 90 days or work for free until we do.

We recently helped (client) scale their ROAS to 5.2% in just 2 months by leverage UTC ads.

I made a quick loom going over your ad creative and how I'd improve them in the next 30 days.

Mind if I send it over?

Campaign 5:

Subject: ads//?

[first name],

This is probably the pitch you’ve seen for

Yes, this is a cold email. Yes, I chat for a few minutes. No, I don't expect you to . :

If I could help increase ROAS by 3-5% in the next 30 days for , would you be open to a quick call to see how?

Hope that helps.

Ciao,

Parker

P.S.

Next Wednesday I'm opening the doors for the Cold Gold Webinar. I'm beyond excited to show you the insights on how we're generating clients 45-90 leads a month.

​Get on the waitlist here and be the first to know.​