Do you follow up with your leads?

If not, you could be missing out on some serious deals.

Heck, just the thought of following up with someone gave me the ick. I thought following up with leads would turn me into some kind of werewolf salesman…

But I couldn’t have been more wrong!

Here’s the skinny…

If you’re like me, the idea of following up with a stranger tingles a deep subconscious fear.

The fear of being annoying.

Or worse!

The fear of being rejected.

But after analyzing our KPIs, we realized that 66% of our booked calls came from the 2nd or 3rd follow-up.

That literally means 2/3rds of our sales calls would never happen if I gave in to these fears!

So if you’re not following up religiously, you’re missing out on deals.

Snag this simple reframe to mentally motivate yourself to become a follow-up animal (and the simple tactics I use to make these strangers thank you for following up):

Look, any client that’s worth signing is going to be busy. They’ve got a team, clients, fulfillment, family, etc…

So it is your obligation to follow up with them!

If your services offer great results and will improve the life and biz of the prospect, why wouldn’t you follow up with them?

You’re trying to help.

In most cases, when prospects respond to these follow-ups I’m about to show you, they thank you for being consistent.

In fact, prospects would rather hire someone who is consistently following up (it shows you’ve got game and skills) than some flake who disappears.

That said, follow this golden rule of follow-ups:

Never, and I mean never, say “just bumping this up,” “did you see my last message?” or “just following up.”

Throw that sleaze in the dumpster.

What you have to do to create high-converting follow-ups is this:

1. Follow up every business day, 24 hours apart, for 8 days, then follow up once a week.
2. Reiterate your offer. Say it in fresh words because people forget.
3. Proof, proof, proof. Send case study videos, YouTube content, screenshots. Once someone sees 4 different and consistent examples of results, they can’t help but say yes.
4. Call them. I use quo.com. I immediately call them and just ask to book a Zoom call. That’s it.
5. Follow them on all socials and reach out there. Whichever platform they respond to first, stick to that one.
6. Mention details from their About page. Do your homework. Make each of these seem 1-to-1 and specific.

There are a lot more follow-up tactics, of course.

In fact, we’ve built a follow-up agent that takes over your CRM and follows all of these instructions to a tee.

Those tactics and this agent are something I’ll share with you next week when I open the doors to the Cold Gold webinar.

​Tap here to join 153 others on the waitlist.​

Ciao,

Parker