Grab attention, monetize, and persuade with Storytelling Every Thursday you'll get one story and writing tactics in 5 minutes. This is the FREE newsletter that 50,000 follower accounts read.
How I validated a 7-figure business idea (without building anything)
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I just started a new business. And I'm certain it'll cross 7-figures. Bold claim? Perhaps... ...But I've got something most entrepreneurs don't. And today is you're lucky day 'cause I'm giving it away for free... Here it is: A bulletproof process for validating business ideas before wasting a single dollar. Most folks believe they need some rare talent or 20 years of experience to start a successful business. They look at titans like Elon Musk and think "I could never do that." This self-doubt kills more startups than any market or rival. Don't believe me? Tim Ferriss blew my mind in The 4-Hour Work Week. He said, "If you read 3 books on any subject, you will know more about that subject than 85% of the world."" That said let's get started: Step 1: Finding your million-dollar skills (even if you think you don't have any)... Let me tell you an embarrassing story... Last month, I hired a marketing veteran. Let's call him the "Steve." I wanted him to find my business's weaknesses. His first question seemed simple: "What are your skills?" I froze. My mind went blank. I felt like a hermit crab that got rejected at prom. I wanted to curl up and disappear into my shell (while profusely sweating). But then something interesting happened. As I stuttered, one skill came to mind: Building high-converting funnels for creators. Why did I overlook it? Because I was living it every day as a content creator myself. It's like asking a fish to describe water. Here's what I found: I understood the ONE problem keeping creators up at night. Monetizing their audience. Not just understood it, I'd solved it. Both for myself and others. And that's when it hit me... The skills making you the most money are often the ones you take for granted. Now, I know what you're thinking: "That's great Parker, but how do I find MY hidden skills?" Here's a dead-simple exercise that works like magic:
The responses will shock you. If multiple people mention the same skill? Congratulations. You've just discovered your edge. You're likely in the top 15% of people with that capability. Think about it.. People pay premium prices for solutions to problems that keep them awake at night. And you might be sitting on the exact solution they need. You don't need some fancy degree or 20 years of experience. You just need to recognize the value you already bring to the table. Step 2: Find the hunger Want to know the fastest way to fail in business? Build something nobody wants to buy. I learned this lesson the hard way. Back in 2021, I spent 6 months building what I thought was the "perfect" blog for electricians. Fun fact: Most electricians don't read. Here's the classic rookie mistake I made (so you don't have to)... I never validated demand. The truth? Meeting existing demand is like pushing a rock downhill. Creating demand? That's like pushing a boulder up Mount Everest during a snowstorm. I've made a 5-step process to find starving crowds before you invest a dollar. It's simple:
When you see the same problems mentioned over and over? That's your golden opportunity. I saw creators with 10k-100k followers complaining about one thing: "I have all these followers but can't turn them into customers." Bingo. Problem identified. Market validated. Time to build the solution. Your job isn't to be creative. It's to be observant. Step 3: Stand on giant's shoulders One of my biggest mistakes in business was trying to be "original". Painful? Yes. But this expensive lesson might save you years of struggle. Because here's what most gurus won't admit: 99% of successful businesses are built by studying and improving on... ...What's already working. Why hack through the jungle with a plastic knife when others have already paved a highway to profits? Let me show you my "ethical spy" framework for legally stealing million-dollar business strategies:
Let me give you an example: I noticed the top funnel builders were ignoring creators with 10k-100k followers. Why? Because they were too busy chasing the big fish. Their oversight became my opportunity. Remember: You don't need to be original. You need to be smart. And sometimes the smartest move is letting others spend millions figuring out what works... ...Then improving on their formula. This isn't about copying. It's about standing on the shoulders of giants to see further than you ever could alone. Step 4: Focus on what's winning. I used annual reports to browse the biggest marketing service companies. Then I used Google to find the funnel building agencies who are running ads on Google. If they run ads, they're making money. I built a swipefile of their: •Optin pages. I then use these strategies but apply them to my market: Creators. Step 5: Find the gold lever others miss Last week I stumbled onto something shocking in the creator economy. The biggest players in funnel building? They're all fighting over the same 1% of creators. The ones with millions of followers. Meanwhile, 42 MILLION medium-sized creators (10k-100k followers) are sitting there, desperate for help. These creators are trapped. Because they churn out endless content but can't turn their audience into actual income. Let me break down this goldmine with some simple math: If I help just .01% of these ignored creators (that's 4,400 people) at $1,000 each (way below market rate of $3,000-$5,000), we're looking at $4.4 MILLION in potential revenue. But here's what really gets me excited... This isn't just pushing a rock uphill like most startups. This is an avalanche waiting to happen. Step 6: Build your money machine. Now for the fun part. Structuring your offer. I'll let you in on a little secret that took me years to learn: The best business models give customers a "ladder" to climb. Here's how I'm doing it: First rung: "Done-With-You" program.
Second rung: "Done-For-You" service.
Look, I know what you're thinking: "Parker, this sounds like a lot of work." And you're right. It is. But here's the difference between this and most business ideas: Every step has been validated. Every assumption tested. Every number crunched. This isn't throwing spaghetti at the wall. This is following a proven blueprint for building a 7-figure business. The beauty? These same 6 steps will work in ANY market. You just need the patience to follow them. This was one of the longest emails I've ever written. And I'm sure you'll have LOTS of questions about this process. So tomorrow I'll answer every questions you have to help you start brainstorming 7 figure business ideas. Tools I use for this process: Find your skills and strengths:
Demand research:
Target market: Competitor analysis Catch ya tomorrow, -Parker |
The Story
Grab attention, monetize, and persuade with Storytelling Every Thursday you'll get one story and writing tactics in 5 minutes. This is the FREE newsletter that 50,000 follower accounts read.
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