Grab attention, monetize, and persuade with Storytelling Every Thursday you'll get one story and writing tactics in 5 minutes. This is the FREE newsletter that 50,000 follower accounts read.
Why most businesses fail (and the simple fix)...
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Here's one of those high tech biz tips… ...that most professionals won't share with you (because they're greedy). Ready? Here it is: The big secret behind the most profitable businesses in history… …is that they all have just one thing in common: A great offer. Need proof? Let's look at Domino's Pizza... Their pizza tastes like cardboard covered in ketchup and processed cheese. It's practically an insult to Italy. But they DOMINATED the pizza industry with one simple offer: "Hot pizza delivered to your door in 30 minutes or it's free." They didn't win because their pizza was amazing (it wasn't). They won because their OFFER was irresistible. Let me explain... ...In business your offer is everything. Yesterday I showed you how to create a valuable offer with ease. But wrapping your head around what makes a good offer is confusing. So today I'll show you some examples to make offer creation easy as pie LOL. The number one way to make a no brainer offer stranger's can't refuse is this: A lot of value for the price they pay. You need to be obsessed with 10x the value. How can you do that? Let's say you're a babysitter. Every other babysitter in town charges $15/hour to make sure the kids don't burn the house down. Most people would compete by charging $14/hour. That's stupid. Instead, become the "Super Nanny". You help with homework. Cook healthy meals. Clean the dishes and the house. Play with the kids outside. And entertain the children with zero screen time. Now you can charge $50/hour because you're not just a babysitter. You're Mary Poppins on steroids. That's how value stacking works. The secret is to value stack your offer. You can charge a higher price while standing out from your competition. When I was a ghostwriter, I used this exact strategy to charge $4,000-5,000 per month while others charged peanuts. How? I didn't just "write posts." I offered:
The result? I made more in a month than most writers make in 6 months. Tomorrow, I'll share my step-by-step formula for making irresistible offers. But for now, just remember this: Your business lives or dies by your offer. Everything else is just expensive decoration. Catch ya soon, -Parker |
The Story
Grab attention, monetize, and persuade with Storytelling Every Thursday you'll get one story and writing tactics in 5 minutes. This is the FREE newsletter that 50,000 follower accounts read.
Look, here's the thing about business that nobody wants to admit... Most of us suck when it comes to sales. This year, my friend and I started a business. We build sales funnels for influencers and creators. And you know what's hilarious? We both suck at sales. That said... It will surprise you that we close 80% of the influencers we speak with (some have followings in the millions.) And no... It's not because we found a magical sales from a Tony Robbins' fire walking seminar. It's way more...
I’m about to say something that can get me in a lot of trouble. But as a man with a neck tattoo, it’s safe to say I like to live life on the edge. So here’s the deal… Despite what all the online gurus say, recurring revenue doesn’t magically appear just because you have a great idea… …The difference between success and stress-induced nightmares comes down to a simple, repeatable process to get and retain new paid subscribers. Yesterday I showed you the card on the different types of revenue...
The biggest lie about recurring revenue is that there’s just one "right way" to do it. If you think you need to build complex software or massive communities to earn recurring revenue… …Then you’re wrong! Today you’ll discover why the biggest recurring revenue wins are hiding in plain sight (and most entrepreneurs miss them). But first a quick recap: Yesterday, you heard about my paid community nightmare experience… …Where I learned the hard way that recurring revenue, while sexy, can quickly...