Look, here's the thing about business that nobody wants to admit... Most of us suck when it comes to sales. This year, my friend and I started a business. We build sales funnels for influencers and creators. And you know what's hilarious? We both suck at sales. That said... It will surprise you that we close 80% of the influencers we speak with (some have followings in the millions.) And no... It's not because we found a magical sales from a Tony Robbins' fire walking seminar. It's way more simple. The 80% close rate is because of our offer. Everyone's trying to become the Wolf of Wall Street. They're memorizing sales scripts and psychological triggers.Meanwhile, they're missing the obvious truth: Your offer is everything. Think about it this way: If I offered you $100 for $20, would you need me to be smooth about it? Would you need me to "overcome your objections"? Hell no. You'd throw your money at me before I finished the sentence. That's what a no brainer offer is. It's not about being clever. It's about making people feel stupid for saying no. So how do you do this? Here's the basic formula (and yes, I'm aware how ironic it is that I'm giving you a formula after saying formulas are BS): "I will (do action) at least (# of results) in (time frame) or your money back (guarantee)."
Now your offer should look something like this... "I'll get you 100 more booked sales call in 30 days or you don't pay a dime" For my new business our offer looks like this: "We'll create multiple passive income streams for you in 3 months. We do all the work. We split the revenue. If we fail, we eat the costs." No fancy language. No psychological manipulation. Just value that makes saying "no" feel like missing out on free money. Your business lives or dies by your offer. Everything else? Your logo, your website, your "brand"... ...Is just decoration on a cake that might taste like crap. But don't worry. Tomorrow, I'll show you how to make offers that don't suck. Because let's face it, most offers out there suck Catch ya soon, -Parker |
Grab attention, monetize, and persuade with Storytelling Every Thursday you'll get one story and writing tactics in 5 minutes. This is the FREE newsletter that 50,000 follower accounts read.
I’m about to say something that can get me in a lot of trouble. But as a man with a neck tattoo, it’s safe to say I like to live life on the edge. So here’s the deal… Despite what all the online gurus say, recurring revenue doesn’t magically appear just because you have a great idea… …The difference between success and stress-induced nightmares comes down to a simple, repeatable process to get and retain new paid subscribers. Yesterday I showed you the card on the different types of revenue...
The biggest lie about recurring revenue is that there’s just one "right way" to do it. If you think you need to build complex software or massive communities to earn recurring revenue… …Then you’re wrong! Today you’ll discover why the biggest recurring revenue wins are hiding in plain sight (and most entrepreneurs miss them). But first a quick recap: Yesterday, you heard about my paid community nightmare experience… …Where I learned the hard way that recurring revenue, while sexy, can quickly...
The most dangerous things in life are often the most sexy. Tigers. Late night TV commercials. And monthly recurring revenue. Since this list isn’t Animal Planet… This weeks topic is about the hidden dangers of monthly recurring revenue (MRR) that nobody talks about. If you've ever dreamed of predictable income where you work once and get paid monthly, then you NEED to understand the dark side of MRR (what I'm about to share could save you from months of financial nightmares). How do I know?...