The biggest lie about recurring revenue is that there’s just one "right way" to do it.

If you think you need to build complex software or massive communities to earn recurring revenue…

…Then you’re wrong!

Today you’ll discover why the biggest recurring revenue wins are hiding in plain sight (and most entrepreneurs miss them).

But first a quick recap:

Yesterday, you heard about my paid community nightmare experience…

…Where I learned the hard way that recurring revenue, while sexy, can quickly become a trap if you don’t have the right model.

The cool part?

When I first heard about recurring revenue, I assumed it meant complicated software subscriptions or huge online communities.

But there's a menu of recurring models perfectly suited to solopreneurs, creators, and marketers…

…Each with its own strengths and quirks.

I’ll break these down in just a second. But first let me share a quick story.

After my community meltdown left my hairline behind my ears, gave me enough wrinkles to resemble an elephant…

...My mentor slapped me across the face and restored my youth.

How? He gave me priceless advice:

If you want to pick up the single most important decision for your recurring revenue business, it's this:

Choosing the right model that matches YOUR natural strengths.

Here's how to crack this code.

Productized Services:

Basically, you turn a specific skill into a monthly subscription.

Design Pickle (such a great name) built a graphic design subscription ($399/month) and scaled it into a $10M/year business.

Picture this:

If you’re a copywriter, then you can create a subscription service writing emails.

Clients subscribe and you churn out a number of emails per month.

Or if you’re a fitness coach, you can have clients subscribe for genetic testing and diet plans based on those results.

Paid Content Subscriptions:

These fall under the category of paid newsletters or exclusive podcasts.

Lenny Rachitsky's newsletter makes 7-figures annually by delivering premium insights via Substack.

Now that’s easier said than done…

Especially in the age of AI where anyone can spit out content in seconds. The best way to go about this is having exclusive insider content. Like inside access to conversations, content from successful launch campaigns etc…

The more personal and harder the information is to access the more valuable it’ll be. Give play by plays on your biggest wins.

Membership Communities:

Offer exclusive content, coaching, or networking opportunities.

Jay Clouse’s membership “Creator Lab” provides masterminds, courses, and feedback.

While earning Jay around $600k a year.

The demand for communities is growing higher in the age of AI.

If you can master connecting like minded people, they will gladly pay to be in a network of peers that are like themselves.

Micro-SaaS:

If you're tech-inclined, build simple apps solving specific problems.

This dude Pieter Levels’ Nomad List, a solo-built subscription site for digital nomads, hits $50k/month.

More and more people are using tools like Replit and Bolt to build software without code. You can search reddit for common problems. Then use these AI tools to build solutions around it.

Hybrid Models:

Combine elements from the above content plus community, software plus support to maximize value. The more unique your combination, the more value will be perceived.

Think about a community based around a micro-SaaS as an example.

So what’s the freaking point here?

There’s no single perfect recurring revenue model, but there’s a perfect model for YOU.

The reason why most entrepreneurs fail at recurring revenue?

They pick models based on what's trendy, not what aligns with their natural skills. (This simple shift could save you $10k+ in failed experiments.)

Tomorrow, I'm giving you a clear, actionable blueprint to launch your recurring revenue offer step-by-step, taking it from idea to your first paying subscribers.

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Catch ya soon,

-Parker

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