Grab attention, monetize, and persuade with Storytelling Every Thursday you'll get one story and writing tactics in 5 minutes. This is the FREE newsletter that 50,000 follower accounts read.
This is disgusting
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There’s a special place in internet hell for marketers who make huge guarantees, take thousands of dollars from a client… …then disappear the second it’s time to honor the guarantee. And one of my newest clients learned this lesson the expensive way. You see, the most disgusting thing I see on the internet is the lack of moral ethics from sleazy marketers. They promise insane results with guarantees… Only to not deliver their clients results, rob their clients with expensive retainers, and create contractual loopholes to never fulfill what they guaranteed in the first place. And the more sales calls I take, the clearer I see how big this problem is. Por exemplo: I now have a client that took 2 months and 4 sales calls to close. For lead gen, that’s a pretty long sales cycle. The client knew they needed leads, they knew our cold email services would take their business to the next level, but the client also knew this: 99% of marketing agencies are greedy bastards! This client’s story made my neck tattoo tear up in empathy… This client told me how they hired a cold email agency that charged a $5k-a-month retainer, bound my client to a 6-month contract with a guarantee that if a certain amount of leads were not generated… My client would get a full refund. Can you guess what happened? Yup. The agency delivered one unqualified lead, ghosted my client when they asked for a refund, and left my client in the hole, spending serious cash for nothing in return. Highway internet robbery at its finest, ladies and gentlemen. So, as you can imagine, this left a bad taste in my client’s mouth. And I had to handle a lot of objections. But we offer our services on month-to-month contracts and only charge for the qualified leads we generate. So this client decided to take one final gamble on us. But it takes us about 15 days to warm up the email servers, and we promise results to show up within 60–90 days. Why so long? Usually, we have to test offers, data sources, and copy until we dial in the system. So it took us around 60–90 days to finally get this client the leads they so deserved, right? Nope! Literally day 15, the first day of sending, this happened: 5 leads and one signed contract. This is why I love doing what I do. Being ethical, creating win-win situations to help businesses grow, practically changing the lives of founders overnight. I call our cold email lead gen system Cold Gold. And on September 30th, I’m going to show you every step and detail to help you get the same results for you or your clients. All you have to do is tap here, and you’re on the waitlist. Catch ya soon, Parker |
The Story
Grab attention, monetize, and persuade with Storytelling Every Thursday you'll get one story and writing tactics in 5 minutes. This is the FREE newsletter that 50,000 follower accounts read.
Last week, a client sent me a message that made my body rise into the air, my arms snap outta place, and my torso contort like I was mid-exorcism. Then I smiled. Because they’d booked 31 calls in 2 weeks. The message: sorry if you have to squint you're eyes for this My client literally had to pause because they were overwhelmed, had to optimize their fulfillment, and hire just to handle the new volume. So then why does everyone and their mother say: "CoLd EmAiL dOeSn'T wOrK" I just proved...
First Google slapped Russell Brunson. Then Elon slapped me. And a couple weeks ago, Manus decided it wanted a turn. Weirdly enough, getting slapped around has taught me one of the most valuable lessons I’ve learned in business. Here's the dealio: A lesson that’s forever seared into my consciousness comes straight outta a Russell Brunson book. “The Google Slap” In Traffic Secrets, Brunson talks about the dangers of solely relying on one channel for traffic. Because, as I’m sure you’re aware,...
I basically never talk about the losses that come with growing a business. But in the last 90 days, I got slapped with an insane tax bill, lost three clients in 72 hours, and learned more than I have in years. Turns out, growth comes with a whole lotta “Ls.” Let me explain… As my agency has entered warp drive, I’ve found myself having to break out of my cocoon and turn into a pretty neck-tattooed butterfly. You see, the skills I had in place to have a six-figure business via freelancing or...