Grab attention, monetize, and persuade with Storytelling Every Thursday you'll get one story and writing tactics in 5 minutes. This is the FREE newsletter that 50,000 follower accounts read.
31 booked calls in 2 weeks
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Last week, a client sent me a message that made my body rise into the air, my arms snap outta place, and my torso contort like I was mid-exorcism. Then I smiled. Because they’d booked 31 calls in 2 weeks. The message: My client literally had to pause because they were overwhelmed, had to optimize their fulfillment, and hire just to handle the new volume. So then why does everyone and their mother say: "CoLd EmAiL dOeSn'T wOrK" I just proved this statement false. But cold email only works if you know the 2 big levers:
Miss one, and you can join the masses saying, “Cold email doesn’t work.” But when you get the psychology and the tech right? You’ll literally take your business and your clients’ businesses to the next level. On September 30th, I’m going to open the doors to the Cold Gold webinar and pull back the curtain on how my business partner and I are running campaigns so powerful clients have to ask us to hit the pause button. Catch ya soon, Parker |
The Story
Grab attention, monetize, and persuade with Storytelling Every Thursday you'll get one story and writing tactics in 5 minutes. This is the FREE newsletter that 50,000 follower accounts read.
First Google slapped Russell Brunson. Then Elon slapped me. And a couple weeks ago, Manus decided it wanted a turn. Weirdly enough, getting slapped around has taught me one of the most valuable lessons I’ve learned in business. Here's the dealio: A lesson that’s forever seared into my consciousness comes straight outta a Russell Brunson book. “The Google Slap” In Traffic Secrets, Brunson talks about the dangers of solely relying on one channel for traffic. Because, as I’m sure you’re aware,...
I basically never talk about the losses that come with growing a business. But in the last 90 days, I got slapped with an insane tax bill, lost three clients in 72 hours, and learned more than I have in years. Turns out, growth comes with a whole lotta “Ls.” Let me explain… As my agency has entered warp drive, I’ve found myself having to break out of my cocoon and turn into a pretty neck-tattooed butterfly. You see, the skills I had in place to have a six-figure business via freelancing or...
With the right data the world is yours for the taking. Upload the data into a cold email campaign Create a no-brainer offer Hit send and watch the replies come in That's what we've been doing for our clients. But with great data comes great responsibility… Data is expensive as fudge You can pay a lot for bad data And where you source your data matters, because your biggest competitors could be dipping from the same pool Now my business partner handles the data collection and enhancement. And...