The death of cold email


Last month, Greg Eisenberg, a prolific startup founder with an audience in the 100s of thousands said this:

This post got 500k+ views, comments agreeing with Greg’s spicy take, and other big wig Twitter folks retweeting Greg’s take with similar observations.

That’s when I rolled up my sleeves and shared:

Funny enough, Greg who I have a lot of respect for, crawled back with the comment:

“The gatekeeper has been getting progressively stronger and strong”

Can you say:

Drama!

Look Greg is a baller, but Greg doesn’t run cold email, and has clearly mastered the art of spicy takes that go viral.

There’s 2 lessons here:

  1. Human beings are terrible at making predictions, yet predictions get a lot of views. Don’t listen to them.
  2. The people who poo poo on cold email ain’t the ones running the show.

I remember having a similar fear about Google’s new AI inbox, so I reached out to the realest of the real, the veteran of the veterans, a man who actually owns an email marketing software Ben Settle about these new gatekeepers, to which he replied:

My point is this…

Sure, new gatekeepers have made cold email harder…

But with new technology, it’s never been easier to start cold email lead gen.

The players change but the game doesn’t.

My agency is currently generating 1,000 leads a month for our clients (that’s accepted qualified leads, which doesn’t include rejected leads).

Today you have your chance to see how we spank these new gate keepers, book 10-20 sales calls a week with our systems, and how you can do the same (without breaking the budget).

​>>>Click here to master the most powerful lead generation channel on the planet​

Doors close Sunday night at 11:59pm PST.

Ciao,

Parker

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