|
Years ago, I was at a crossroads in my career. I'd shot up the totem pole as an electrician, going from apprentice, to journeyman, to foreman, to superintendent. For those of you unfamiliar with the hierarchy of the trades… The superintendent is the big cheese of the entire construction site. As a strapping young lad with just 27 years of life under my belt, I thought I'd made the big time. At certain points I had 200-300 workers underneath me. But boy was that a frickin' nightmare. First of all, 80% of the guys I worked with were middle-aged divorced alcoholics who couldn't read or write. So being in charge of their safety while working on a 500,000 volt job site was… a wee bit stressful. Never mind the fact that if you make any mistakes, the results are often as follows:
…good times. On top of the insane work hours (13 days on, 1 day off, 12 hours a day), I'd often get phone calls in the middle of the night telling me to drive to the next state over (often a 2-5 hour drive) to deal with a power outage. At 27 I was feeling like 67. I've still got the 7 wrinkles on my forehead to prove it. Anyway… I was desperate to get promoted so I wouldn't have to live on these construction sites, so I could live in civilization (most of the sites were in Booneville, often leaving me to subsist on gas station burritos and energy drinks), and so I could actually have a shot at dating. But if you've ever worked a job you know how dangerous chasing a promotion can be…
I couldn't imagine waiting 5 years in construction purgatory for the slight chance of getting a promotion. So one day I thought about my options:
Or just educate myself. So I thought to myself: "What if I just created my own MBA?" I bought podcasting, blogging, and online business courses. I joined cohorts, memberships, and communities. And boy did 99% of them suck... But here are the 1% that had the biggest impact: This is the best program on the planet and I've gotten insane ROI here, it's run by Daniel Fazio and friends. It costs a pretty penny but I made my investment back in roughly 40 days Anything made by Chris Orzy This guy taught me how to think, write, market etc... Just to name a few.... Coaching calls with Andrew Gould Andrew wrote copy for folks like Dan Kennedy. He's retired, but is generous enough to offer coaching calls. His marketing systems changed the game for me. High Impact Writing by Kieran Drew Kieran straight up helped me grow my audience to 70,000+ followers and gave me a great writing foundation. Ed Lawrence help me kickstart my YouTube channel. There may be some I've missed, but as I look back these were def the biggest needle movers. Catch ya soon, Parker |
Grab attention, monetize, and persuade with Storytelling Every Thursday you'll get one story and writing tactics in 5 minutes. This is the FREE newsletter that 50,000 follower accounts read.
Can I ask you a question? Ok sure, that might've been a question by itself, so I'll ask you another question… Do you actually read AI writing? Like when you check your inbox, do you open the email, see that it's boring, loaded with words that have no depth behind them, try to read through the lack of flow from sentence to sentence… …and think: "wow, that was a novel concept" If you're like me, and billions of other human beings, the answer is no. As soon as I get a scent of em dashes, no x,...
If I had to pick one entrepreneur's advice to listen to for the rest of my career, it would be Tim Ferriss's. More specifically, it would be this one question Tim has asked himself time and time again whenever he's feeling stuck: "What if I did the opposite for 48 hours?" You see, my biz partner and I have built a cold email infrastructure that can send 600k - 800k emails a month for ourselves…and for our clients. Now let me be clear… There are others sending millions a month, and volume...
Last week I sent an email and published social media content saying that I was hiring. What was supposed to be a way for me to hire the best candidates (which I did btw, in case you applied), turned into a lesson about human behavior. In case you missed it… I shared publicly that I was hiring a copywriter. However, there was a test with various instructions to make sure: You could listen and follow instructions You knew how to "think" like a marketer You knew how to write without Claude slop....