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A brief lesson on opportunity
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Last week I sent an email and published social media content saying that I was hiring. What was supposed to be a way for me to hire the best candidates (which I did btw, in case you applied), turned into a lesson about human behavior. In case you missed it… I shared publicly that I was hiring a copywriter. However, there was a test with various instructions to make sure:
This resulted in 600+ submissions, my inbox getting nerfed, and my DMs (which I said were off limits) melting like a nuclear reactor, Chernobyl-style overwhelm. At first I was overwhelmed myself. But then, as I started slowly going through the applications 1-1, I realized something sad… 90% of the applicants did not follow instructions. Wow, hiring contests are great filtering mechanisms, and if you're ever trying to hire someone, I suggest you use the same strategy I did here. For example:
So despite 600+ applicants, literally only 10 people followed the instructions. That's 1.6% of applicants who can listen and follow instructions. Now don't get me wrong… Could I have been more clear? Sure, you can always be more clear. But legendary copywriter David Garfinkel even chimed in saying the instructions were hunky dory. Anyway, my point is this… If you see an opportunity and you don't think you have the skill or talent to qualify, you're wrong. Curiosity and willingness to be a sponge is really the most valuable asset to have. I didn't even choose the best writer. I chose the people who were curious to learn my systems and strategies, and who proved they could follow instructions. Never hesitate to chase an opportunity, but make sure you take your time, understand the fine print, and you're literally ahead of 98.4% of the population. All I got for today. Catch ya soon, Parker |
The Story
Grab attention, monetize, and persuade with Storytelling Every Thursday you'll get one story and writing tactics in 5 minutes. This is the FREE newsletter that 50,000 follower accounts read.
Can I ask you a question? Ok sure, that might've been a question by itself, so I'll ask you another question… Do you actually read AI writing? Like when you check your inbox, do you open the email, see that it's boring, loaded with words that have no depth behind them, try to read through the lack of flow from sentence to sentence… …and think: "wow, that was a novel concept" If you're like me, and billions of other human beings, the answer is no. As soon as I get a scent of em dashes, no x,...
If I had to pick one entrepreneur's advice to listen to for the rest of my career, it would be Tim Ferriss's. More specifically, it would be this one question Tim has asked himself time and time again whenever he's feeling stuck: "What if I did the opposite for 48 hours?" You see, my biz partner and I have built a cold email infrastructure that can send 600k - 800k emails a month for ourselves…and for our clients. Now let me be clear… There are others sending millions a month, and volume...
This is the last time I’ll email you about this. I always get emails the day after a sale ends from people who are bummed they missed out so I wanted to make sure that doesn’t happen to you. Your special offer is gone at midnight tonight, so… If you want to get it, this is your very last chance… >>>Click here to learn how to build profitable funnels fast Any final questions about it? Reply to this email and we’ll make sure to answer them. Catch ya soon, Parker