Grab attention, monetize, and persuade with Storytelling Every Thursday you'll get one story and writing tactics in 5 minutes. This is the FREE newsletter that 50,000 follower accounts read.
Your business idea vs. a cat wearing socks
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Yesterday, I show you how to find market demand... ...And profitable business ideas. Just from a few minutes of work... The business ideas I found from my 5 step method shocked me... ...But you wanna know what shocked me even more? The flood of responses that hit my inbox like an angry honey badger. Seems like I struck a nerve... This method goes against what the "hustle harder" gurus say about building a business. You know. The ones they probably tried selling you a $5,000 ghostwriting cohort that doesn't work... So before you go down the rabbit hole of:
Let me answer the biggest questions that came up about this weird but effective approach... 1) ‘How do I compare solutions if no one else is doing what I do?’ If you can't find someone selling the same service or product as you. That usually means 2 things: 1.) There isn't a demand and it's a bad idea. Or 2.) You'll have to carve your own path and create demand. Option two is business in extreme mode. It takes years to build this path and do what no other human has done before. To be honest, most quit after a few years. I'm not saying it's impossible, however this is usually a sign that you'll have to build for 5-10 years. And possibly what you build may be something no one wants. Try to avoid this. But there is some good news. Even if no one offers the exact thing you do, there can be something similar out there that solves part of the same pain. Here's an example... If you're selling a unique type of home gym installation compare how Personal trainers. Interior designers. And contractors pitch their process. The goal is to see what customers may be paying in a related category. Then you can mirror that offer. If you can't compare your business idea to anything, then it's a great chance to survey or interview potential buyers. Ask, “If a service existed that did X, would you pay for it? And if so, how much do you think it’d be worth?” People’s answers will guide you better than guessing in a vacuum. Bottom line? Even if you't see an identical business, there's almost always a form of indirect competition that solves a similar problem you do. And if no one seems to be paying for any version of your idea, that’s a red flag. It might be too early, too niche, or simply lacking real demand. 2) "What if I don’t have an audience or money for ads?” Then you go rob a bank, and use that money for ads. Just kidding, please do not do that. Jokes aside.... ...You can get market insights for free using the methods I showed you yesterday. Like Reddit/Facebook groups, GummySearch or even texting friends and family. But there's an ultra slick technique startups use that most business owners don't know about... ...Search subreddits with this phrase in quotes: "I wish I had a tool for" This literally puts people wishing for solutions to their problems in your lap. You can simply build the tool and sell it directly to those people as a comment on their post. Does this take effort and time? Yes. But without building leverage you'll need to take actionable steps like this to get some sales. And that's the foundation of any solid business. 3) “How do I handle competition if someone’s already doing my idea?” Competition is great. Why? Because it proves there is demand. Just find your own angle or small niche that your competition ignores. Instead of: "At home gym setups for everyone" Use... "At home gym setups for retired seniors" I've worked with a lot of clients in the fitness niche. Fitness is super competitive. But by simply stating who your target market is, you carve out your own niche in a competitive field. For one client, we simply narrowed the target down to men aged 40-50. The funny part? Focusing on our target demographic helped us draw men aged 30-40 and 50-60 from our competitors. Being specific turns you into a magnet. 4) "I found a gap, but how do I know people will pay premium prices?" Look at competition pricing to see if it’s already happening in your market. (Remember: Some companies charge 6-figures just for home gym setups.) If you see they’re selling at a premium, that’s your proof. Next step is to make your service solve a burning crisis. AKA solves a problem that keeps people up at night. Socks for your cat? Not paying a premium... How about surgery to help your Pug breathe better and stop those messy boogers? Yeah you'd pay the big bucks for that... So what's the point here? The internet is getting louder everyday. AI has made the bar lower for anyone to log on and start spamming ads, DMs, and comments. People are at an all time low with trust and strangers. Chew on this: You get a cold DM in your inbox... ...Do you know if it's a bot or not? Do your research. Show that you have a profitable business idea. Approach someone who needs a valuable solution to their problems. That all starts with research. If you skip this research then you risk years of frustration building offers that nobody actually wants. But when you confirm demand first, your momentum will be unstoppable. That’s the difference between a thriving business and a painful flop. Tomorrow, I’ll wrap up with a final note on why it’s never been easier to find profitable ideas. If you use this ONE powerful research hack... ...Plus, I’ll share one more aha moment that’ll spark your imagination. Catch ya soon, -Parker 📹 Threads |
The Story
Grab attention, monetize, and persuade with Storytelling Every Thursday you'll get one story and writing tactics in 5 minutes. This is the FREE newsletter that 50,000 follower accounts read.
The dumbest thing I ever did was spend a year building a business nobody asked for... ...The smartest thing? Learning how to validate any idea in 24 hours flat... ...I've sent over 20 emails over the past 30 days with the secrets for launching a successful business: Make sure people actually want it before you build. The methods I've shared makes sure you never waste time building a business, service, or product that nobody needs... ...So let me ask you a question: You know what sucks worse...
I’ve spent the last week flapping my arms like an angry chicken for one simple reason… …To show you how important it is to know what’s selling… …Before you waste money and years of time. But how can you do that? Today I’m going to give you my step by step scientific formula so you can spot and find profitable ideas fast. By the end of this email... ...You’ll know how to research, validate your idea, and confirm people want your offers. Behold, my secret formula: Straightforward tutorial...
I have to share something that might make you uncomfortable... Without knowing who your business is serving... ...Your business might as well be selling wool to sheep. And your competitors will laugh all the way to the bank. Here's the deal: Businesses and dreams die every day because people try selling to "everyone." As the old saying goes.. ...When you sell to everyone, you sell to no one. Today I'm going to give you some examples of why knowing who you're selling too is so important. It’s...