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The "wool to sheep" mistake killing your business
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I have to share something that might make you uncomfortable... Without knowing who your business is serving... ...Your business might as well be selling wool to sheep. And your competitors will laugh all the way to the bank. Here's the deal: Businesses and dreams die every day because people try selling to "everyone." As the old saying goes.. ...When you sell to everyone, you sell to no one. Today I'm going to give you some examples of why knowing who you're selling too is so important. It’s the difference between losing to competitors and drawing in the right clients. Ready? One of my clients (we'll call him Steve for privacy) had a problem. Steve started a new business ghostwriting social media content. But Steve struggled to get clients. In fact, the only conversations he had with potential clients were awful. Why? Because those clients were being served by Steve's competitors already. Other ghostwriters who had more credentials than Steve. How could Steve even compete? Well I'm glad you asked... Because when Steve came to me for help. I asked Steve this simple question that changed everything: "Who is your target market?" Steve's reply: "Everyone?" That's the wrong answer Here’s the big idea: You must zero in on a sub-market or angle that other people aren’t dominating. Being specific helps you discover groups that want what you offer. This works even if you have fewer credentials than others. Steve’s problem wasn’t his skill... The problem was his strategy. Steve was trying to serve the exact same businesses all his competitors were. The fix? I asked Steve "who is your perfect customer?" And that's when we struck gold. Steve said Christian business owners. BOO YAH. We had it... ...A market Steve understood. And after using some scientific marketing research. Here's the strategy I gave Steve:
The result? Steve got 3 high ticket inbound clients. Not only were the clients paying well. They were his dream clients. Steve offered quick wins by providing solutions where his ideal customers spent time. Not only was Steve the only person offering ghostwriting services in the group... ...But he became a "favored" member for providing valuable solution based content everyday. Here's why this is so important... Most people like Steve give up after a few months of trying to start their business. Without the right strategy, you'll waste hours of time reaching out to people who don't need your help... ...You'll get rude responses and in turn will lose motivation. I see this over and over again. But just by "spotting" who your perfect customer is and where they hang out... ...You're literally cutting the line in getting clients and customers. It's so simple but so overlooked... Tomorrow, I'll share my method for finding market gaps that need your services. So, stay tuned! Otherwise enjoy your day! Catch ya soon, -Parker 📹 Threads |
The Story
Grab attention, monetize, and persuade with Storytelling Every Thursday you'll get one story and writing tactics in 5 minutes. This is the FREE newsletter that 50,000 follower accounts read.
The dumbest thing I ever did was spend a year building a business nobody asked for... ...The smartest thing? Learning how to validate any idea in 24 hours flat... ...I've sent over 20 emails over the past 30 days with the secrets for launching a successful business: Make sure people actually want it before you build. The methods I've shared makes sure you never waste time building a business, service, or product that nobody needs... ...So let me ask you a question: You know what sucks worse...
Yesterday, I show you how to find market demand... ...And profitable business ideas. Just from a few minutes of work... The business ideas I found from my 5 step method shocked me... ...But you wanna know what shocked me even more? The flood of responses that hit my inbox like an angry honey badger. Seems like I struck a nerve... This method goes against what the "hustle harder" gurus say about building a business. You know. The ones they probably tried selling you a $5,000 ghostwriting...
I’ve spent the last week flapping my arms like an angry chicken for one simple reason… …To show you how important it is to know what’s selling… …Before you waste money and years of time. But how can you do that? Today I’m going to give you my step by step scientific formula so you can spot and find profitable ideas fast. By the end of this email... ...You’ll know how to research, validate your idea, and confirm people want your offers. Behold, my secret formula: Straightforward tutorial...