70 years ago a little girl changed photography forever.

In fact, this little girl created a billion dollar empire with just 11 words.

Let's rewind...

The year is 1943. Edwin Land was on vacation with his 3 year old daughter Jennifer. Edwin took a photo of Jennifer playing in the sand.

That's when Jennifer asked the question that would revolutionize an industry:

"Daddy, why do we have to wait to see the picture?"

4 years later, the Polaroid camera was released to the public.

Here's the point...

Most people are doing business backward.

They're chasing trends like desperate teenagers following TikTok dances. Getting high on shiny object syndrome. And creating the 500th AI influencer startup that nobody asked for.

Meanwhile, the real money is sitting right in front of their face.

Want proof?

Look at the people actually making money right now:

Dave Chappell built a $60 million empire by making fun of unspoken truths in everyday life.

Stephen King became the master of horror by watching normal people do normal things. Then twisting them with nightmares.

But this isn't just about famous people...

My friend Kieran Drew built a 6-figure product. He did something so simple, you'll regret not doing the same. Kieran read the comments on his competitor's social media posts.

Over and over, he saw the same cry for help:

"I don't know what to write about"

So what did Kieran do?

He created the "Viral Inspiration Lab". This gave people proven writing templates and ideas. No fancy tech. No groundbreaking innovation. Just solving a common problem that was staring him in the face.

Here's the crazy part...

The average person complains 15-30 times PER DAY. That's not just annoying dinner conversation. It's your market research being handed to you on a silver platter.

Example?

At my local grocery store, I use the self checkout. Every time, I hear someone b!tching about how slow and clunky the software is. But that's not just whining, that's a business opportunity screaming in my face.

Could you build better self-checkout software and sell it to grocery chains? Absolutely. I'm not going to because it sounds like a massive headache...

But you get the point.

The best business ideas aren't hiding in some secret vault. They're in the everyday annoyances people can't shut up about.

Your job?

Pay more attention to others than to yourself.

That's why it's so important to be observant. Cut the selfish inner monologue off and listen to what people are saying. This will make you rich.

Tomorrow I'll show you my step by step process for harvesting problems. And finding trends in those problems for profitable course ideas.

Here's a great 5-minute video. It shows 5 ways to be more observant, like Sherlock Holmes:

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​​>>>Click here to be more observant​​

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Catch ya soon,

-Parker

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