Some people seem to have no problem creating million dollar biz ideas.

If that's you...congrats.

If not, keep reading...

Let's start with an important idea:

Creating million-dollar business ideas isn't about being special or gifted. I learned this the hard way after burning $10,000 on a blog for electricians that no one needed. In fact, the blog was sooo bad. My mom wouldn't read it. And she still has my 3rd grade art project hanging on her fridge.

Anyway...

After sharing my validation process yesterday, my inbox blew up.

And it wasn't the usual "nice email bro" responses. But messages from people tired of tossing ideas at a wall.

Let me give you an example...

A grandmother asked what value she could provide to other grandmas (turns out, quite a lot). Another creator asked how to research competitors without getting overwhelmed. (Spoiler: you don't need to stalk their LinkedIn at 3 AM.)

...And the truth is, I used to be awful at validating business ideas.

Like "start a social network for cats" awful. Which, looking back, was just a scheme by my cat to get more attention.

Enough funny business...

Today I'm going to show you the answers to the top 6 questions I received:

Q1: I have been struggling with what to write about every week; what value can I bring to other grandmothers, what problems can I solve?

They think grannies just want to bake cookies and knit sweaters.

WRONG.

Let me tell you about my friend Matt. This guy makes millions selling painting courses to elderly folks. Not because they want to become the next Picasso...

...but because they're desperate to leave something meaningful behind for their grandkids.

See where I'm going with this?

Here's what I'd do if I were you:

First, stalk the Meta Ads Library like a detective hunting for clues. Study what companies are spending big bucks to reach grandmas. Because here's the truth: If they're dropping cash on ads, they're making money.

But here's the sauce most people miss...

Don't just look at WHAT they're selling. Look at WHY it's working. The emotional triggers. The deep desires. The fears keeping them up at night.

Next, get your boots on the ground.

Where do grandmas actually hang out? (Hint: It's not TikTok). Get out there. Talk to them. Listen to their stories, their frustrations, their dreams.

Once you know what keeps a grandmother awake at 3 AM, you've struck gold. It's either feeling irrelevant in a digital world or worrying about their legacy.

Q2: How did you come up with your initial business ideas?

Let me tell you about my first business idea...

Because it was like watching a car crash in slow motion.

Why?

I created a blog for electricians. Yep, you read that right. A BLOG. FOR ELECTRICIANS.

Nothing says "read my latest post" like someone knee-deep in circuit breakers, trying to stop a house fire.

facepalm

But here's where things get interesting...

After burning through enough cash to make my accountant cry, I learned the golden rule of business ideas:

Shut up and listen.

Instead of playing "entrepreneur genius" in my head, I:

• Crawled through content creator forums.
• Joined coaching calls and kept my mouth shut.
• Read comments on big accounts until my eyes rolled into the back of my head.

Every time I found a problem, I'd add it to my "Problem Bank." It's a fancy name for an Excel spreadsheet that saved my business.

Then something magical happened...

Like connecting dots in a conspiracy theory, patterns started emerging. The same problems kept showing up. Over and over.

And BINGO.

I found 1000s of creators frustrated in their quest to make their 1st dollar online. . Not just a few scattered folks. But an army of frustrated people all sharing the same pain.

The lesson?

Sometimes the best business ideas come from shutting up and opening your eyes. Instead of trying to be the next Steve Jobs, try being the next good listener (don't tell my GF I said that).

Q3: How do you research your competitors?

Want to know my sneaky method for researching competitors?

First, I do something so basic it's almost embarrassing...

I Google "funnel building." Revolutionary, I know. It's a technique passed down by ancient marketing monks. But I'm going to spice things up here...

I don't just skim through results. I zero in on whoever's ranked #1 because of two possible scenarios:

a) They're drowning in organic traffic

or

b) They're spending so much on Google it would terrify their accountant. (Hint: You don't spend that kind of cash unless you're making BANK.)

Next stop: Social media.

I follow and study the account with tons of followers. I study and save their best performing content. And I click their links. I try to see what they're selling...

But here's the million-dollar question most people miss:

Who are the big accounts NOT helping? What segments are they ignored? Because that's where the real gold is buried.

Think about it:

The biggest opportunities aren't in the crowded spaces. They're in the gaps these "gurus" are too busy to notice.

Q4: How do you find the size of a market?

Remember the old days of market research? When you'd spend hours scrolling through boring market reports?

Well, throw that Indiana Jones hat in the trash because I've got something better.

Here's my dirty little secret for finding market size:

I use perplexity.ai and type in my question, and BOOM. Instant market insights.

While other entrepreneurs drown in tabs and PDFs, this AI is scraping everything from LinkedIn to Reddit.

Q5: How do you get customer feedback?

The best way to get customer feedback is to just ask for feedback.

People always overcomplicate this. Send an email to your existing customers. See what their struggles are. And keep the responses in a problem bank...

The other option is the 30 second survey. I learned this from Derek Johanson.

Simply ask: "What is the biggest benefit you're looking for with (product/service)? or "What is your biggest obstacle right now?You will get a gold mine of information from that.

Other option is discovery calls. Hop on calls. See where you're customers are at in the journey...

You can either do them for free, or do them at a discount rate.

Q6: After validation, what do you next?

Step 1: Verify the market is hot
​Step 2: Create an offer: "I help (target) (get benefit/remove pain) with (product of services)
​Step 3: Reach out to friends and offer a big discount in exchange for testimonials. Remember if you ask 7 people, one of those people will know someone who needs your services.
​Step 4: Slap those testimonials on a sales page.
​Step 5: Start publishing value driven content for inbound leads
​Step 6: Reach out to 10-20 people a day via DMs or cold email.
​Step 7: Perfect your system. Create a detailed list of every task.
​Step 8: Sell the system.
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There's 3 types of entrepreneurs out there.

1. The ones who have a great idea and make money easily.
2. The ones who have a bad idea and struggle for years.
3. The ones that quit because their idea sucked.

This email series is important to you because I want you to be entrepreneur 1.

I've been entrepreneurs 2 and 3. Which costed me A LOT of time and money. With nothing to show for it. Spend 80% of your time studying and front loading your business idea.

Your future self will thank you.

I recommend you review this weeks email series:

​

​How Google flushed $120 million on a fancy juicer​

​Write me a goldmine (what complainers reveal about profit)​

​How I validated a 7-figure business idea (without building anything)
​​

Enjoy your weekend,

-Parker