Most folks think getting more cold email leads means:

• Buying more inboxes.
• Scraping a bigger list.
• And blasting enough emails to make the internet beg for mercy.

Then they wonder why nobody bites, and tell the whole internet that cold email doesn't work.

Enter my wild neck tattoo idea:

Find people who’ve already shown you they need what you sell...with signals.

And I ain’t talking “is she into you?” signals.

I’m talking about the activity, trails, and traces your ICP is leaving out in the open. Little flares on the internet telling you what problem they’re trying to solve. Now, that signal could really be anything. It depends on your offer.

But take a look at this:

• A company posts on Indeed that they’re hiring an engineer.
• That same day, they happen to get a cold email from you saying…

“I’ve got a candidate that matches your criteria ready to get started in 2 weeks. Cool if I send the resume over?”

You can see why they’d want to reply, they need what you have.

You’re entering a conversation the prospect is already having in their head.

“How the hell are we gonna fill this role?”

Then your email shows up looking like freaking superman coming to the save the day. Compare that to scraping 10,000 random companies and asking if they need help hiring.

Here’s another example…

You find a software company that raised a Series A in the last 30 days. Their founder posts on the wretched Linked of In that the next priority is acquiring more users.

Congrats!

Now you’ve got a budget signal AND a stated goal.

So your email could look like this:

“Hey [first name],

Congrats on [company] raising [$] in your Series A!

I saw your post about making user acquisition the next priority.

We help software companies acquire 1,000 new users in 90 days, or they don’t pay a dime.

Worth a chat?”

Do you see how powerful the concept of demand capture is? This is the difference between pushing a boulder uphill, and pushing a boulder downhill. And let me tell ya...

Momentum is one helluva drug.

Anyway...

The signal doesn’t guarantee they’ll buy.

But it gives you a much better starting point than “this person has an email address and a pulse.” So before you scrape your next list, ask yourself:

What would a company be doing right now that tells me they might need my offer?

• Hiring?
• Opening a new location?
• Posting about a problem you solve?

Then...

• Find that activity.
• Build your list around it.
• Then write an email that connects your offer to what’s happening in their business.

I’ll leave you with this question:

Are you trying to convince random people they need help…

…or finding the people already looking for it?

The second group is a whole lot more fun to email. And if you want to learn how we’re finding those prospects and turning signals into cold email leads…

Hop on the waitlist for the Cold Gold webinar:

​Join the Cold Gold webinar waitlist​

Catch ya soon,

Parker