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Stop sending everyone the same offer...
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I have a client who I’m doing email and funnel launches for to promote their infoproducts. This client has had their first back-to-back six-figure months, and it makes me feel all mooshy gooshy inside to help them achieve this. But before working together, this client had everything they needed:
However, they were struggling to buck the feast-or-famine cycle of the infoproduct launch model. So what changed? Simple. The first action I took was to gather the customer data and see which courses had the most and least customers. I was looking for gaps in the ascension ladder. And here’s what the data looked like (estimated):
You see, most folks in the launch cycle make the mistake of promoting one offer at a time. But what if 15% of your customers already have that product? Meaning that the existing customers who are most likely to buy aren’t being sold anything because they already own that one product. Stay with me here… So, by exporting the customer data and slapping the shiznit into Claude, I was able to segment the list based on “ascension gaps.” Meaning his list now looked like this:
And so on… What’s genius about this is that you can take each of these segments and promote the product that is their natural next step toward the high-ticket offer. Therefore, I wrote launch emails that: Sold segment 1 the lowest-priced product Sold segment 2 the next lowest-priced product You get the deal. So instead of sending one email campaign, I sent six targeted campaigns to specific segments that addressed their situations. More work and emails? Sure. 10x more sales? Yessir. Remember, it’s a big step to go from non-customer to high-ticket spender. But by having offers that, solve a problem, introduce a new problem that is solved by the next offer… You’re taking prospects by the hand and guiding them to where they need to be. Building trust and relationships one small step at a time. Ciao, Parker |
The Story
Grab attention, monetize, and persuade with Storytelling Every Thursday you'll get one story and writing tactics in 5 minutes. This is the FREE newsletter that 50,000 follower accounts read.
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