Grab attention, monetize, and persuade with Storytelling Every Thursday you'll get one story and writing tactics in 5 minutes. This is the FREE newsletter that 50,000 follower accounts read.
Neck tattooed marketer reveals spicy list growth secrets
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If you’re looking to build an email list with qualified prospects, then this may be the most important email you read today… Because I accidentally found a combination of psychological effects that boosted my list growth by 171.4% in the last 30 days. Let me explain… Recently, I began running Meta Ads again (hat tip for the kick in the butt Marketing Max!). So the ads are the main reason my email list is getting a nice shot of steroids right? Well kinda not really. You see what’s happening is strangers are seeing my Meta Ads across Facebook, Instagram, and other Meta platforms… That part is obvious. But what’s not obvious is the combination of the halo, billboard, and mere exposure effects that happen when you post organic content and run ads. For context…
he billboard effect is when being seen over and over across different platforms increases brand recognition and familiarity, even if the person never clicks or engages with the content.•The mere exposure effect is when people develop a preference for and trust toward someone because they keep seeing them over and over again. After some investigation, I found that I was getting a whopper combo of these effects. Heck, ~50% of my new leads were coming from Google. And I don’t even have a blog! What gives? Well, people see my Meta Ads, wonder “who the frick is this tattooed chump?” search my name, and enter the Parker Worth rabbit hole (evil laugh). See, they ain't just clicking a cold ad and forgetting about me 5 seconds later. They start to hunt me down… They see my ads… they see my organic posts on Twitter, LinkedIn… and suddenly find my YouTube channel with hours of valuable content. The more they see my ugly mug, the more they trust me. Add that to the halo effect of showing up in their feeds next to people they already respect… And you get a snowball of hyper-qualified leads who actually want to read what I write.
•Ads alone can be expensive But when you combine them, you create this invisible web where every platform starts feeding each other. I didn’t plan this either… I just stumbled on it like a drunk guy finding a $100 bill on the sidewalk haha. Tomorrow I’ll break down this process step by step so you can get the same results. Catch ya soon, Get 47 email templates here Want to streamline your marketing process? Get 100s of AI prompts here Need 1-1 help without the awkward zoom calls? Struggling to get clients? This is the best resource to get started -Parker |
The Story
Grab attention, monetize, and persuade with Storytelling Every Thursday you'll get one story and writing tactics in 5 minutes. This is the FREE newsletter that 50,000 follower accounts read.
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