1. Is digital storytelling only for personal branding?

Unpopular opinion:

Personal brands are dying.

Elections. AI content. "Just for you" sections. Divided attention. And mass misinformation are just a few reasons why...

Digital storytelling is the answer.

Marketers have used storytelling for hundreds of years.

The skill doesn't follow trends and becomes outdated in a few months (like most content courses, personal branding hacks, etc....)
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Digital storytelling covers the secrets and frameworks behind stories THAT CONVERT into sales.
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Think:
-Ads
-Email
-Sales pages
-Video sales letters, etc.
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Humans perceive reality as stories. So the one who tells the best stories wins.

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2. Is storytelling just fluff? Can't I rely on product features?

If you rely only on the 'features' of your product for marketing...

Your competition will bulldoze you.

Even worse?

Anyone can create 'features' with AI.
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Studies show...
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​• 92% of consumers want brands to make ads that feel like a story. (Marketerinsidergroup)
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• When data is combined with a story, information retention increases from 5-10% to 65-70%. (Go-Globe)
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​• People are 22 times more likely to remember a fact when it's presented within a story. (Go-Globe)
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• 55% of consumers are more likely to remember a story than a list of facts. (The Brand Shop)
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​• Companies with compelling brand stories have experienced a 20% increase in customer loyalty. (The Brand Shop)​
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• Pairing a story with a product can increase its perceived value by up to 2,706%. (Leap Mesh)
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Remember humans buy on emotions and justify with logic.

Stories create emotions...

Features rely on logic.

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3. Do I need storytelling? Can't my business just focus on metrics and ROI?

Focusing on hard metrics and ROI is the best use of your time, right? WRONG!
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Ignore storytelling, and you’ll miss out on the most persuasive device known to man.
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Hard metrics don’t create emotional connections with customers. Emotional connections are the secret to returning customers.
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Companies using storytelling in marketing experience a 30% increase in conversion rates. (Leapmesh)
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In 2024, your business's edge: Only 20% of firms invest in brand storytelling.

Create a story for your business. And you will create a die hard customer base.

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4. What if my industry is too technical/boring for storytelling to work?

If you think your industry is too boring, then this is your perfect opportunity. Let me explain…
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Storytelling turns complex business concepts into simple, easy-to-understand solutions...

What else?
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​65% of people are visual learners. (Atlassian.com)

Technical content paired with storytelling elements increases engagement by up to 300%. (Leapmesh.com).

My point?

Using storytelling techniques can help break down complex technical concepts into engaging stories.
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​5. What if I don't have any interesting stories to tell?

Everyone thinks they need an exciting life to tell amazing stories. But that couldn’t be farther from the truth.
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The greatest stories come from day-to-day experiences.
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A relatable story is something your target customer can picture and feel.
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Fun fact: Journaling is your ultimate weapon to stand out in the age of AI.

Don't believe me?

Your day to day struggles are relatable. Odds are your target market is experiencing the same problems you are.

Be the one who shares the solutions.

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6. Can't I just use AI to tell stories?

If you use AI to tell your stories, then your stories (and business) will be ignored.
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People have big BS detectors.

If your reader picks up the slightest scent of AI-written content, they’ll block, unfollow, and unsubscribe.
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Neil Patel’s marketing research showed human-written content performs 94.12% better than AI-written content.

In the age of artificial intelligence...

People want things that are more human. Surprise? I think not.

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​7. Is a story a form of persuasion? And isn't persuasion something bad?

Studies show the average person sees 6,000 ads per day.

Companies use commercials to influence subliminal purchases.
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If you think persuasion is bad, you need to learn persuasion the most.

Why?

This skill protects you from mass manipulation tactics. Even better? You can persuade others to buy from the good guys.

And avoid the bad ones...

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8. What if I don't have time to learn?

It's no secret anything worth having in life takes time.

If you can find 10-15 minutes a day to hand copy the best stories and commit to the long game...

...The benefits will surprise you.

The most successful people in the world are master communicators.

But the best communicators are master storytellers.

Invest a little time each day into learning the most powerful skill known to mankind.

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9. Won’t stories about my product sound too salesy?

99% of beginners make this mistake. If you’re too aggressive, people will block and report you.
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Writing daily stories about your mistakes and lessons learned. This is how you show you're a trustworthy human being.

People love vulnerability. Use it.

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10. How can you make money telling stories?

•Affiliates
​•Coaching​
•Marketing
​•Consulting​
•Advertising
​•YouTubing​
•Podcasting
​•Book writing​
•Scriptwriting
​•Copywriting​
•Sales pages
​•Ghostwriting​
•Storybranding
​•Online courses​
•Digital products
​•Stand-up comedy​
•Workshops & training

Just to name a few...

Here are some ultra in depth emails I wrote breaking down how to make money with storytelling:

​How to make money with stories (Part 1)​

​How to make money with stories (Part 2)​

​How to make money with stories (Part 3)​

​How to make money with stories (Part 4)​

​How to make money with stories (Part 5)​

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I can scream this from the rooftops.

Storytelling is the most valuable, powerful, and persuasive skill you can learn. I've used this to create a multi 6 figure business that is THRIVING in all of these crazy digital landscape changes...

So if you have any questions of learning storytelling...

Reply and let me know. Now, I read every email but replies get overwhelming so I can't answer everything.

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Catch ya tomorrow,

-Parker

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