Grab attention, monetize, and persuade with Storytelling Every Thursday you'll get one story and writing tactics in 5 minutes. This is the FREE newsletter that 50,000 follower accounts read.
Are you shaving your face or buying a small car?
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Picture this: You're standing in the aisle of the drug store. And you're staring at a wall of shiny razors that costs 2x as much as your monthly Netflix subscription. You think: "WTF am I shaving my face or buying a small car?" Gillette cornered the market so much... ...They grabbed you by your ankles. Turned you upside and down. And shook the change out of your pockets like a school bully. $30 later you only have an overpriced piece of plastic with some metal strips to show for it. WAIT... It gets better (and by better, I mean worse):
Newsflash... This isn't you. It's Jeff Raider and Andy Katz-Mayfield the founders of Harry's Razors. And Harry's came into the razor industry with his startup like a wrecking ball right? Nope. Harry's razors looked like a joke at first. How could a $1 razor be as quality as a $30 razor? No one paid. Also Gillette and Schick dominated 84% of the US market. How did Harry's survive? Simple. Story positioning. This was a modern David and Goliath story. And Harry's advertised it like a boss. Harry's ran ads that showed Gillette and Schick were "Goliath's" azzholes. They were jacking up razor prices. Harry's is the underdog fighting "Big Razor" (their term for Gillette). This made one of the most powerful brand stories of all time. The result? A 1.7 billion dollar evaluation. And absolute market disruption. What else? I used this story positioning trick to dominate my niche online. Heck, Kieran Drew is flipping the middle finger to all the writers he had to compete with. Story positioning is 1 of 45 things I'll teach you in the Digital Storytelling Masterclass. Join the waitlist and be the first to know Catch ya soon, -Parker |
The Story
Grab attention, monetize, and persuade with Storytelling Every Thursday you'll get one story and writing tactics in 5 minutes. This is the FREE newsletter that 50,000 follower accounts read.
The dumbest thing I ever did was spend a year building a business nobody asked for... ...The smartest thing? Learning how to validate any idea in 24 hours flat... ...I've sent over 20 emails over the past 30 days with the secrets for launching a successful business: Make sure people actually want it before you build. The methods I've shared makes sure you never waste time building a business, service, or product that nobody needs... ...So let me ask you a question: You know what sucks worse...
Yesterday, I show you how to find market demand... ...And profitable business ideas. Just from a few minutes of work... The business ideas I found from my 5 step method shocked me... ...But you wanna know what shocked me even more? The flood of responses that hit my inbox like an angry honey badger. Seems like I struck a nerve... This method goes against what the "hustle harder" gurus say about building a business. You know. The ones they probably tried selling you a $5,000 ghostwriting...
I’ve spent the last week flapping my arms like an angry chicken for one simple reason… …To show you how important it is to know what’s selling… …Before you waste money and years of time. But how can you do that? Today I’m going to give you my step by step scientific formula so you can spot and find profitable ideas fast. By the end of this email... ...You’ll know how to research, validate your idea, and confirm people want your offers. Behold, my secret formula: Straightforward tutorial...