There’s one reply I get that makes me want to send the prospect directly to my competitors. Gift wrapped, with a little bow. This is the reply: “I’m talking to 10 other people with the same service. How are you different?” Ah yes. The ol’ boomer negotiation playbook. The most hilarious part of sending 500k+ emails a month is the feedback you get from your lovely friends, the boomers. Every day I laugh at my inbox because I usually get replies that range from: HoW dId U gEt My EmAiL?! I’ll...
1 day ago • 1 min read
Getting paid $500 to book a single sales call sounds like a pretty sweet deal. Until you realize what you signed up for. Here's the dealio... Businesses will fork out a whole lotta moolah for you to book calls into their calendar. And in the world of lead generation, there are 2 common ways to get paid: Pay per lead - you get a positive reply and hand the lead directly to the client. Pay per meeting - you handle the positive reply, follow-ups, cold calls, and get a meeting booked into your...
2 days ago • 1 min read
Last week I learned a business lesson so profound I told me GF to slap it on my tombstone. Let me spill the beans for ya… When you start a service-based business, it’s easy to get pulled into the orbit of what I call “the spray and pray black hole”. Meaning? That in the beginning, you are willing to serve anyone with a pulse to get the wheels churning on your biz. Big mistake. Take our cold email agency, for example. In the beginning, my partner and I worked with all sorts of markets: HVAC,...
3 days ago • 2 min read
There’s a special place in internet hell for marketers who make huge guarantees, take thousands of dollars from a client… …then disappear the second it’s time to honor the guarantee. And one of my newest clients learned this lesson the expensive way. You see, the most disgusting thing I see on the internet is the lack of moral ethics from sleazy marketers. They promise insane results with guarantees… Only to not deliver their clients results, rob their clients with expensive retainers, and...
7 days ago • 1 min read
Last week, a client sent me a message that made my body rise into the air, my arms snap outta place, and my torso contort like I was mid-exorcism. Then I smiled. Because they’d booked 31 calls in 2 weeks. The message: sorry if you have to squint you're eyes for this My client literally had to pause because they were overwhelmed, had to optimize their fulfillment, and hire just to handle the new volume. So then why does everyone and their mother say: "CoLd EmAiL dOeSn'T wOrK" I just proved...
8 days ago • 1 min read
First Google slapped Russell Brunson. Then Elon slapped me. And a couple weeks ago, Manus decided it wanted a turn. Weirdly enough, getting slapped around has taught me one of the most valuable lessons I’ve learned in business. Here's the dealio: A lesson that’s forever seared into my consciousness comes straight outta a Russell Brunson book. “The Google Slap” In Traffic Secrets, Brunson talks about the dangers of solely relying on one channel for traffic. Because, as I’m sure you’re aware,...
9 days ago • 2 min read
I basically never talk about the losses that come with growing a business. But in the last 90 days, I got slapped with an insane tax bill, lost three clients in 72 hours, and learned more than I have in years. Turns out, growth comes with a whole lotta “Ls.” Let me explain… As my agency has entered warp drive, I’ve found myself having to break out of my cocoon and turn into a pretty neck-tattooed butterfly. You see, the skills I had in place to have a six-figure business via freelancing or...
10 days ago • 2 min read
With the right data the world is yours for the taking. Upload the data into a cold email campaign Create a no-brainer offer Hit send and watch the replies come in That's what we've been doing for our clients. But with great data comes great responsibility… Data is expensive as fudge You can pay a lot for bad data And where you source your data matters, because your biggest competitors could be dipping from the same pool Now my business partner handles the data collection and enhancement. And...
13 days ago • 1 min read
Years ago, I was at a crossroads in my career. I'd shot up the totem pole as an electrician, going from apprentice, to journeyman, to foreman, to superintendent. For those of you unfamiliar with the hierarchy of the trades… The superintendent is the big cheese of the entire construction site. As a strapping young lad with just 27 years of life under my belt, I thought I'd made the big time. At certain points I had 200-300 workers underneath me. But boy was that a frickin' nightmare. First of...
14 days ago • 2 min read