The biggest problem business owners and entrepreneurs are making is not understanding market sophistication. And I get it... Because as an entrepreneur myself with a neck tattoo, I'm not very sophisticated. Jokes aside... The reason you're not getting as many sales or clients as you'd like is because you don't know the tiers of your market's sophistication. But what is market sophistication? Market sophistication is how much exposure your target audience has already had to products like...
6 days ago • 1 min read
If you're already happily running a flawless army of AI agents, congrats! You can close this email. But if you've ever had an automation break, an agent hallucinate, or Zapier gives you the creeps…keep reading. Because I'm going to be straight with you here. Unless you live in a cave in Antarctica… …Then it's almost impossible not to hear all the hoopla about AI agents. n8n automations Hermes agents OpenClaw With everyone and their mother on Twitter saying: "If you don't have your own army of...
13 days ago • 1 min read
Everyone with an email list has dreamed of selling a course. Yet most of them are about to watch their sales evaporate. For years, people made a killing off of selling their knowledge. And the model for this was simple: Build an audience Get that audience on your email list Sell a course or program to your email list Zillions of dollars were created with this. But with AI getting smarter and the economy getting slower… The sales of information products are grinding to a halt. But of you’re...
15 days ago • 1 min read
It's no secret that relationships are hard. Every time you seek relationship advice, the solution typically falls down to "communication." And it's tough. Explaining your feelings, why you act certain ways, things that happen to you as a child that kind of make you a dick sometimes. But let me tell ya… Communication in relationships is on sudden death game mode when you're dating someone from a different culture, country, whose first language is different than yours. Take this example from my...
18 days ago • 2 min read
It took me 3 months to get to 100 followers on social media. It was ugly. But in the next 3 months after that, I was able to hit 5,000 followers. What changed? Well, I figured out how to get better faster. And to do that, you need to be able to step back and figure out what's winning. For example… Say you want to start a business in the health and fitness niche. If I wanted to get good at this fast, I'd look at all the businesses that are winning in that niche. Which all follow the same...
19 days ago • 4 min read
Email marketing is great because it doesn't rely on algorithms, right? Wrong. In fact, Google determines if your message lands in the inbox of your subscribers. I'm no math guy, but that sounds like an algorithm to me. Anyway… In my years of email marketing for myself and clients, there's a big stinking problem that destroys email lists: Deliverability. Email deliverability in marketing is the ability to successfully land emails in subscribers' primary inboxes rather than spam folders or...
21 days ago • 2 min read
Last Friday I went to my local liquor store here in Brazil. Usually I'm met by the owner, Rodrigo (who is a black belt in jiu jitsu and has arms the size of tree trunks), with open arms and a smile. But this time was different. As I entered the shop beaming with energy, ready to greet my local alcohol dealer, I felt like I made eye contact with a gorilla. Because Rodrigo barreled from the corner of the small store with knuckles on the ground and popped up right in front of me. My butt cheeks...
22 days ago • 2 min read
One of the best yet most forgotten ways to get clients is through referrals. But most folks jump over this step. And sit around staring at the laptop hoping a client will magically land in their inbox. Big mistake. Let me explain… Recently I've built a cold email/lead gen offer that's been ripping it for clients. I've got proof this system works. So every day I use the rule of 7 to get new clients. I reach out to 7 friends, family members, acquaintances, really anyone in my contacts and say:...
26 days ago • 1 min read
In times of need, Mongolian warlord Genghis Khan would return to Burkhan Khaldun, located in the Khentii Mountains of northeastern Mongolia, where he was born. He'd reflect and get back to his roots. Obviously, we all know how that turned out. The funny thing is I've stolen a page from Mr. Khan's book.. In times of stress, scarcity mindset, or overwhelm, I return home to New Jersey. I'm lucky enough that my parents still reside in the house I was born and raised in. I get the chance to walk...
27 days ago • 1 min read