Wanna hear something funny, wildly ironic, and so terrifying it almost made me go back to being an electrician? OK. Here it goes… It was 2022, and I decided to take the big leap of leaving my cushy, high-paying job running electrical construction. That’s a mouthful, I know, but stick with me here. Because I promise this story might sound like it’s only about me, but it’s actually all about you. Literally, the day I landed in Brazil to go all in as an online writer, the internet erupted… With...
1 day ago • 1 min read
Your next client could be telling you is sending signals for your services. Without ever asking you for help. Meanwhile, you’re burning an arseload of time trying to convince the wrong people they need your offer. This is why the difference between demand generation and demand capture is so important. And to explain it, we need a mountain and a big honking rock… Picture yourself looking at a mountain. And in front of you is a massive boulder. To obtain your business goals, you have to get...
3 days ago • 2 min read
Email has been declared dead so many times it should have a loyalty card at the funeral home. Spam filters. Facebook Messenger. Apple messing with open rates. Yet here you are, reading another email. There’s a reason this stubborn bastard keeps surviving and it’s the reason I’m still betting on it: The Lindy Effect. This idea, popularized by one of my favorite authors, Nassim Taleb, is the reason why I’m bullish on email in the age of AI. If you haven’t read his books, ya need to....
4 days ago • 1 min read
Whenever I feel stuck or impatient, or I’m leaping around like a pissed-off gorilla about a lack of progress, I have an interesting thought exercise that punches this monkey-brained frustration straight in the kisser... Ready? It all starts with getting your journeyman’s license. In the States, it took me 5 years of being an apprentice… To eventually get my journeyman’s license. Meaning it literally took 5 years to be considered qualified to work on your own without supervision. We had a...
5 days ago • 1 min read
There’s nothing worse than hopping on a sales call and having the prospect tell you they’re not interested before you’ve even had a chance to explain yourself. They’re irritated. you’ve got 5 minutes, ain't nobody having a good time. And that was me last week. In the first few minutes, the prospect practically shook their fists through the screen while telling me they weren’t interested in my services… …but were willing to hear my pitch. Zoinks, Scoob! Now, I’m taking about 10–15 sales calls...
8 days ago • 2 min read
Most folks think getting more cold email leads means: Buying more inboxes. Scraping a bigger list. And blasting enough emails to make the internet beg for mercy. Then they wonder why nobody bites, and tell the whole internet that cold email doesn't work. Enter my wild neck tattoo idea: Find people who’ve already shown you they need what you sell...with signals. And I ain’t talking “is she into you?” signals. I’m talking about the activity, trails, and traces your ICP is leaving out in the...
9 days ago • 2 min read
There’s one reply I get that makes me want to send the prospect directly to my competitors. Gift wrapped, with a little bow. This is the reply: “I’m talking to 10 other people with the same service. How are you different?” Ah yes. The ol’ boomer negotiation playbook. The most hilarious part of sending 500k+ emails a month is the feedback you get from your lovely friends, the boomers. Every day I laugh at my inbox because I usually get replies that range from: HoW dId U gEt My EmAiL?! I’ll...
10 days ago • 1 min read
Getting paid $500 to book a single sales call sounds like a pretty sweet deal. Until you realize what you signed up for. Here's the dealio... Businesses will fork out a whole lotta moolah for you to book calls into their calendar. And in the world of lead generation, there are 2 common ways to get paid: Pay per lead - you get a positive reply and hand the lead directly to the client. Pay per meeting - you handle the positive reply, follow-ups, cold calls, and get a meeting booked into your...
11 days ago • 1 min read
Last week I learned a business lesson so profound I told me GF to slap it on my tombstone. Let me spill the beans for ya… When you start a service-based business, it’s easy to get pulled into the orbit of what I call “the spray and pray black hole”. Meaning? That in the beginning, you are willing to serve anyone with a pulse to get the wheels churning on your biz. Big mistake. Take our cold email agency, for example. In the beginning, my partner and I worked with all sorts of markets: HVAC,...
12 days ago • 2 min read