If you’re feeling stuck, then read this short story from Michael Masterson’s Ready, Fire, Aim: “Years ago, when The Boston Beer Co. was just getting up and running, I received a phone call from my uncle, a partner at Goldman Sachs and one of my initial financial backers. He asked me how things were going. Fine, I replied; the first batch of Samuel Adams beer was aging in tanks and would be ready for delivery in about five weeks. ‘So,’ my uncle continued, ‘what did you do today?’ I told him...
1 day ago • 2 min read
After 3 years of living in Brazil, I can finally say that my Portuguese is getting better. Or as I’d like to say, “médio,” or medium in English. Sure, learning any new language is hard. But I gotta tell ya, Brazilian Portuguese must be up there with Mandarin. For starters, there are no rules. No little tricks here and there to bridge certain concepts to others. No shortcuts. But that ain’t even the half of it. Because I swear half the language is just slang expressions. Take the word “tank...
5 days ago • 1 min read
One of the glaring weaknesses of our agency was cold calling. I tried calling, and frankly, I sucked hockey pucks. For starters, I didn’t have time. I also didn’t have the skills, scripts, or persuasive wordsmithing to sell via dialing. At first, this wasn’t a problem… But after growing like wildfire and building a database of hundreds of lost leads (people who responded positively but never replied afterward), we knew this had to be fixed. There was just too much money on the table. But not...
6 days ago • 1 min read
Great things come to those who ask. Meaning? If you keep your mouth shut, don’t let anyone know what your business does or who it helps, then you’re probably missing out on one of the greatest lead generation channels of all time: Referrals. Let me explain… Every week, I’m booking 3–5 sales calls from referrals alone. And every time a call is booked, I’m left baffled. Because I finally feel like the popular kid in school, right? Haha, last time I checked, people with neck tattoos can’t be...
7 days ago • 1 min read
I struggled for 5 years to build a thriving online business. I’ve tried everything from: Blogging, podcasting, YouTubing, ghostwriting, info products, and currently, done-for-you email, funnel, and launch services. Each business has been more successful than the last. But I’ve never had a business grow as fast as the cold email agency I started. Take a look at the revenue growth month over month: August: 136.5% growth September: 297% growth October: 68.9% projected growth Enter the growing...
11 days ago • 2 min read
I'm hiring an SDR. You'll be working directly with me and my business partner to grow our B2B lead generation agency. Your job is simple: Make outbound calls, follow up with interested prospects, and book qualified sales appointments. Looking for someone with B2B sales experience who's hungry, competitive, and loves being on the phone. If you're interested in applying, watch the Loom video here: https://www.loom.com/share/5a34b480344647139947dd0801ef8569 Ciao, Parker
12 days ago • 1 min read
I’m not a big fan of pickles. Not the pickles you eat, or the pickle you find yourself in when you’re stuck between two bad choices and both outcomes suck. Let me explain… Our cold email agency charges a $500 a month tech fee and $150 per qualified lead. The $500 a month tech fee is at cost, meaning we don’t make a dime. The benefit of this tech fee is that it’s low enough for prospects to say, “Yes, let’s get started,” without hesitation. Well, that was the case until this happened… Over the...
14 days ago • 2 min read
I got this reply from my client: If you could get this same result how would that change things for you? Would you be able to plan for the future? Would you be out of the feast or famine cycle? Would you stop lying awake at night wondering about the next time you’ll get paid? Look, I'm telling you this because I struggled with all of the above until I started running cold email. Don't forget if you join the Cold Gold Webinar you also get John Bejakovic's Cold Outreach Fastlane on the house!...
23 days ago • 1 min read
The doors are closing soon for the Cold Gold Workshop. But I just wrestled John Bejakovic into giving you some a snazzy bonus if you join before the deadline. The bonus? Cold Outreach Fastlane 4 different cold outreach systems that are working right now, from the business owners using them How to move conversations along when prospects actually express interest to your initial outreach Gets you to cold outreach success faster and more smoothly Over 112 people have signed up for the workshop,...
23 days ago • 1 min read