Let me share a hard truth that cost me years of my business life:

Running a business without a clear offer is like trying to have shmex while wearing 7 pairs of pants...

...It's frustrating, awkward, and NOBODY'S HAVING A GOOD TIME.

Here's the deal...

I spent YEARS flailing like a drunk penguin, throwing random services at the wall, hoping something would stick. I was that guy at the party trying to sell everyone on my "revolutionary business solution" while they slowly backed away toward the exits.

But wait! It gets dumber...

I chased pennies when I could've picked up 100 dollar bills...

Why?

Because I had no fucking clue what I was selling or who I was selling it to.

But once I figured out my offer? I didn't have to plan. I had clarity, and just needed to execute. Imagine knowing what steps you need to take, and never have to guess if your business will make it?

Well imagine no more...

When you pitch an offer, their brain fires up with 4 crucial questions. Think of these as the 4 horsemen of "Will I buy your shit or not?".

1. "What are you trying to sell me?" (Product/services)

"I'll provide a social media marketing system. It will bring you new customers every month."”

2. "How much? "

“My fee is $3,000 per month. But I can guarantee you'll make 5-10x that on new leads"

The goal of these 2 questions is to offer an action that is deemed a fair price. If you don't answer these questions and sell at a higher rate than a fair price. Bad things will happen.

Yes, you'll make sales to fools. Then you'll never have customer's again.

You need to wow customers over and over. Life long customers are more valuable than any scam. Don't believe me? How many high ticket "personal branding" cohorts do you see around?

None.

Because people were tired of buying $3,000+ programs that don't work. A lot of these cohort dealers are paying the price for being con artists. Don't be like them.

This brings me to the next question:

3. "Why should I believe you?"

"I've spent the last 3 years helping 50 small businesses. I increased their monthly revenue by an average of 50% within 3 months."

4. "What's in it for me?"

"You get a steady flow of qualified leads. This lets you focus on your core business instead of marketing hassles."

If you know the answer to these 4 questions. Then you can silence any objection your prospect has before buying your product. Simple but not easy...

Why isn't it easy?

Because 99% of people miss these elements that make an offer a no brainer:

1. High ROI
2. 4 answered questions
3. Credibility

You have to offer a 5x - 10x investment. If you can't do that, then you'll have to offer a revenue share. Or perfect your services until you can offer a 5x - 10x ROI.

Answering the 4 questions WILL silence objections that your progress has. And don't forget to use credibility. It can be in the form of testimonials, social proof, media features, screenshots of DM's or income statements.

Have that stuff ready to present. Or else no one will believe you.

If you feel stuck...

Just use this framework:

I will (do action) at least (# of results) in (time frame) or your money back (guarantee)."

1. Make a promise - what action will you do for your prospect?
2. Expected results - what will you give your prospect in exchange for your work?
3. Time - How soon can you get these results
4. Guarantee - What happens if you fail?

Now your offer should look something like this...

"I'll get you 100 more booked sales calls in 30 days or you don't pay a dime. We've served over 100 businesses."

But, here's where it gets interesting. I mean, it's where most people screw up:

You need to find a starving crowd.

It doesn't matter if you've got the world's best offer for diabetes toe socks. If you're selling them to people who don't wear shoes, you're screwed.

Read this quote by Gary Halbert on why starving markets rock:

"Think about it. When it comes to direct marketing, the most profitable habit you can cultivate is the habit of constantly being on the lookout for groups of people (markets) who have demonstrated that they are starving (or, at least hungry) for some particular product or service."

Want to find these hungry markets? Here's a method that works (and doesn't require a sacrifice to the marketing gods):

1. Go to Skool communities, Facebook groups, Subreddits in your market.

2. Search these terms (use the quotations for filtering):

•“I need help with…”
•“I have a problem with…”
•“I wish there was a tool that did…”

When you find the same problems, tool requests, or cries for help 5-10 times. You know there is a starving market.

Now adjust your offer to reflect the language these people use. When you do this, your prospects will think your psychic and your marketing efforts will be easy.

Save the responses you find in a problem bank and use them for your copy:

•"Do you struggle with getting a high ROI on your social media channels"
•"Tired of creating endless content and juggling your business"
•"Say goodbye to your social media struggles"

So now you have an offer. And you found a quick way to tap into starving markets. Now there's one more secret you need...

...And that's the upsell.

If you sell desert to a starving market, then you will easily increase your revenue.

Finding new customers is more expensive and time consuming. But it's cheaper and less of a hassle to sell to existing customers. If you're selling a social media marketing course. You can upsell:

•Templates.
•AI prompts.
•Coaching services.
•Done with you services
•Done for your service etc...

By adding a second meal or dessert to your initial offer. You'll increase your average order value. It's dead simple, but most people miss this.

That's all for today folks.

Reply and let me know if you found this system helpful.

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Catch ya soon,

-Parker

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