Grab attention, monetize, and persuade with Storytelling Every Thursday you'll get one story and writing tactics in 5 minutes. This is the FREE newsletter that 50,000 follower accounts read.
The death of the 90-module course
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Everyone with an email list has dreamed of selling a course. Yet most of them are about to watch their sales evaporate. For years, people made a killing off of selling their knowledge. And the model for this was simple:
Zillions of dollars were created with this. But with AI getting smarter and the economy getting slower… The sales of information products are grinding to a halt. But of you’re looking to make a living selling information online, and don’t follow the advice I’m about to give you, then your sales could be strained like so many others failing to adapt. You see… A few years ago, more content = more value. If you had a 90-module course, it was perceived as more valuable than a 45-module course. But AI reversed that perception. Because now there’s too much content. Course completion rates are at an all-time low, and people want better information faster than ever. Does this mean information products are destined to die? No. In fact, it’s the complete opposite if you do this: Focus on retention and execution. What I mean is, you need to learn how to build interactive infoproducts that keep your customers coming back. Take what I did for my course Email 365 as an example… Recently I built an AI agent for the program. (By the way, if you’re a customer of Email 365, you can access the agent in the first lesson!) All I have to do is download my course as a .txt file (makes the content easier to digest for the AI), upload it to an agent hosting platform... ...AND KABAM. I’ve got a link with an agent that’s trained on my course information. This way, if someone gets stuck, they don’t just quit the course, never come back, and of course, never buy again… But they are retained and can execute on the material faster to get better results faster with personalized feedback. My point is this: Instead of fighting technology, you need to learn how to integrate it into your business to give your customers the best results as fast as possible. And that’s why all this week I’m going to show you how I’m updating my biz with fresh new tech to give my customers the best educational experience possible. Fun fact: If you’ve bought any of my prior products, keep your eyes peeled for some exciting new updates! Catch ya soon, Parker |
The Story
Grab attention, monetize, and persuade with Storytelling Every Thursday you'll get one story and writing tactics in 5 minutes. This is the FREE newsletter that 50,000 follower accounts read.
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