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There are 2 wheels on the bicycle of online biz:
Since I'm the kind of person with more tattoos than common sense... ...It's safe to say when I started my online biz... ...I took the social media casino route. And let me tell ya, it was one hell of a ride. Until my business fell apart. And I was stuck without income in Brazil. Here's the story: About 2 years ago I saved up some cash. Quit my construction job. Moved to Brazil. And went all in at the social media casino. I'd built a modest following of 17,000 people. Not bad, right? Enough traffic to kickstart my dream business. But here's the thing about casinos. Casinos are designed to let you win early so you develop that false confidence. Then they crush you... ...The same happened with social media. I figured out the Twitter algorithm. I could command traffic and attention any time I hit publish. And when I launched my first course I made $20k. I finally made it to the big time. My dream of having an online biz came true. Until it turned into a dumpster fire. Why? Because the house always wins. See, social media is the casino. You'll spend tons of time figuring out how the platform works. What games to play to go viral. And once you think you have everything figured out... ...But algorithms change. Then, all the time you spent learning every nook and cranny on the platform disappears like a fart in the wind. And none of your audience sees your content. Heck, to this day I have a 21,000 follower audience on LinkedIn. You know how many impressions I got on my last post? 210. A following isn't what it used to be. Why? Because 2 years ago, every social media platform favored accounts with large audiences. The larger your following the larger your reach. Until a new game came to town. TikTok. To compete with TikTok every social media platform under the sun copied their algorithm. Which prefers to show "trending topics" rather than niche content. The result? The carpet was pulled on creator businesses. And I was one of them. So I just a lost boy in Brazil covered in bad tattoos right? Not so fast... You see while my traffic was destroyed via social media. I had an email list. Which to this day has earned me a solid living. Which brings me to the point of this story: While social media is the casino. Email is you're ATM. Don't get me wrong social media is great for attention. But if I want to sell something? The algorithm hides any posts with external links. Meaning? Any promotions I'm trying to sell only get 100-200 views. But with email 50% of audience always sees the promotion. Big difference. This is ONE of the main reasons email is so important for your business. Now you can see the contrast between social and email. Tomorrow I going to give a complete breakdown of how to use your email as your ATM (while building trust and deepening relationships)... Catch ya soon, -Parker |
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The dumbest thing I ever did was spend a year building a business nobody asked for... ...The smartest thing? Learning how to validate any idea in 24 hours flat... ...I've sent over 20 emails over the past 30 days with the secrets for launching a successful business: Make sure people actually want it before you build. The methods I've shared makes sure you never waste time building a business, service, or product that nobody needs... ...So let me ask you a question: You know what sucks worse...
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