It's no secret that relationships are hard.

Every time you seek relationship advice, the solution typically falls down to "communication."

And it's tough.

Explaining your feelings, why you act certain ways, things that happen to you as a child that kind of make you a dick sometimes.

But let me tell ya…

Communication in relationships is on sudden death game mode when you're dating someone from a different culture, country, whose first language is different than yours.

Take this example from my lovely Brazilian girlfriend Isadora.

In Portuguese, the word linda means beautiful.

Are ya following me here?

Good, because this is where the story gets hilarious.

A while back, I was talking to my mom, who told me she recently saw her old boss, whose name just happens to be Linda.

During the conversation with my mother, I kept saying:

• "Wait, Linda who?"
• "Which Linda?"
• "Oh! How is Linda?"

That's when my GF entered exorcism mode, sneaking a demon-like glare. The air was tense, and I felt myself shrink to the size of a marble when I met my girlfriend's gaze and asked:

"Everything okay?"

To which she replied with the tone of voice a judge uses when they hand out a death sentence:

"HOW DARE YOU TELL ANOTHER WOMAN SHE'S BEAUTIFUL? NEVERMIND IN FRONT OF ME!"

Here I was, more confused than ever (again, communication is tough here!).

"But…

But…

I was talking to my mom?"

"And you're calling your mom Linda!!!!" Isa sneered, practically levitating at this point.

Haha…

Finally, I figured out what was going on. My GF heard me saying Linda over and over, to a woman's voice, and of course couldn't help but feel offended. After some back and forth, we realized the situation was laughable.

But here's point of all this madness...

Words are powerful. And a slight shift in a couple of words can make or break a relationship. More importantly, the relationship with prospects who are looking to become clients or customers.

That's why the cold email campaigns I've been sending for clients (which have had an insane ROI) don't follow the stereotypical templated format or rely on AI slop.

Swipe this framework I'm using for cold email to communicate clearly with strangers and persuade them to hop on sales calls:

Step 1: The company name

Founders love hearing the name of their companies, and it'll catch their eye in a crowded inbox. Use this in the subject line and first sentence:

• quick question about
• question re: 's growth
• app store ranking}}

Step 2: The personalized compliment

Don't just jump right into your pitch like a weirdo at a networking event. Butter them up a bit, but keep it authentic.

Hey ,

I came across and really like what you've built so far.

Step 3: Answer why you're reaching out

Get straight to the point. Why are you in their inbox? Call out a specific pain point they are likely dealing with right now.

I'm reaching out because we help mobile app founders scale their user base without burning through budget.

Step 4: Proof

Give them a specific, undeniable result you've gotten for someone just like them.

We recently helped (other company) go from (bad result) to over (great result with numbers) while actually (handle common objection).

Step 5: The Godfather Offer

You need an offer so good they feel stupid saying no. A massive promise backed by a risk reversal.

Our offer is simple: We will get you at least (quantifiable desired result) in the next (#) days, or we'll refund our entire fee.

Step 6: The low-friction CTA

Are you open to a quick call to see if we can do the same for you?

So there ya have it.

The winning cold email formula that CLEARLY COMMUNICATES to cold prospects why the should by your offer. You're welcome.

And if you're looking to scale your leads and book more sales calls with clients I have one spot left for this no brainer offer:

I will build and manage a cold email engine that lands you at least 12 qualified meetings in the next 90 days, or I work for free until I do.

​>>>Click here to see if you qualify ​

Catch ya soon,

-Parker