One of the little known benefits about running paid ads is that you don’t need an audience to get traffic to your offer.

Even better?

You don’t have to do stupid TikTok dances or be a cheesy LinkedIn influencer slave to an ever changing algorithm to get people to see what you have to sell.

Let me explain…

Here's how simple paid ads are:

• Step 1: Create a Facebook/Instagram (or whatever platform you choose) ad account
• Step 2: Upload your ad image
• Step 3: Write your hook, value, and cta copy.
• Step 3: Tell Facebook who you want to reach (age, interests, location)
• Step 4: Set your daily budget ($5-$10 a day)
• Step 5: Click "Publish"

And you just let Meta do the work for you.

Basically it takes you 30 mins to an hour to launch. Which is pretty freaking sweet if you ask me. Of course you will have to test, spend some money, and make new ad creative.

Which is a lot easier than the other option...

...The other option is building an audience on social media, which takes a lot more time and effort:

• 6:00 AM – Wake up, check what's trending (30 min)
• 7:00 AM – Create the days content (film, edit, write captions) (2 hours)
• 9:00 AM – Post across 3-4 platforms (30 min)
• Throughout the day – Reply to comments, engage with other accounts (1 hour)
• Evening – Check analytics, see your post flopped (15 min)
• Night – Plan tomorrow's content, pray the algorithm cooperates (45 min)

So what’s the daily time investment?

4-5 hours.

And you have to do this every.single.day for 6-12 months. Trust me, I did this to start my online business with Twitter, and it was rough. 99% of the people I started with quit.

Why?

Well, let’s take a look at how much work this is over an entire month:

• 20-30 posts per platform
• 60-90+ pieces of content if you're on multiple platforms
• 100+ hours of your life
• Constant engagement and community management
• Chasing algorithm changes every few months

So if you’re looking to start, scale, and get more traffic to your business, paid ads are a no brainer.

Now let me be clear…

I’m not saying paid ads are easy.

Far from it.

Ads require skill, guts, time, and determination just like anything worth having in life. And I’ve struggled scaling with paid ads as well. A lotta ads flop. And you have to keep making and testing new ads in order to find what works…and what doesn’t.

It used to take me a TON of time to create new ads…

…But with Colin Elefante’s Big Book of Static Ads, I can see what proven frameworks work. The angles to use. And churn out high performing creativity in minutes.

I’ll be promoting this offer on Wednesday, and I wrestled Colin into giving you an exclusive bonus.

​

Catch ya soon,

-Parker

​
​
​
​
​