Email marketing is great because it doesn't rely on algorithms, right?

Wrong.

In fact, Google determines if your message lands in the inbox of your subscribers. I'm no math guy, but that sounds like an algorithm to me.

Anyway…

In my years of email marketing for myself and clients, there's a big stinking problem that destroys email lists:

Deliverability.

Email deliverability in marketing is the ability to successfully land emails in subscribers' primary inboxes rather than spam folders or promotional tabs.

Here's an example of why you need to know how deliverability works…

A friend of mine, who is a world-renowned copywriter, came to me with a problem.

He had a client who had a whopping email list of 50k+, but rarely emailed those contacts.

That's a big no-no…

Over time, those people forget they were on the list, stop reading the emails, and suddenly deliverability starts to crash. Email services providers will kick you off their platform without warning if you have emails with poor deliverability.

Take a look at what my friend said here:

My buddy's client emails were going to spam. And before launching an offer, this is scary. Tens of thousands of potential buyers would never see the offer.

But this fix is easy:

Segmentation.

I told my buddy, all ya gotta do is segment the list like so:

• Hot: clickers in the last 7 days
• Warm: opened in the last 30 days
• Cold: not opened in the last 30 days

Now this will make the list of contacts smaller, but by only emailing the engaged part of the list, you've now improved deliverability by ignoring the cold subs and focusing on the warm and hot segments.The cold list requires a reactivation sequence, where you send them an email and do the same thing… look at the metrics and segment like so:

• Hot: clicked something in the reactivation email
• Warm: opened the reactivation email
• Cold: delete them (likely old email addresses, fake addresses etc...)

If you do this simple step, congrats!

You've now cleaned your list, improved deliverability, and can send as many emails as you'd like to your engaged list…

…which of course results in more sales.

But the crazy part about deliverability is that there are a lot of big businesses out there with big lists. Who struggle with deliverability. A 1% increase in click through rates for these businesses can literally be thousands of a dollars a day.

My point is this:

Deliverability is a big problem. And these companies are willing to pay the big bucks for you to fix it for them.

And the best place to master, or even double deliverability is with the marketing legend Chris Orzy's program "Double Your Deliverability".

You'll discover:
​
How to bring a dying email list back to life… without losing subscribers... even if every email you send is winding up in the spam/junk folder.

​>>>Click here to become a deliverability wizard.​

Catch ya soon,

-Parker