After running cold email for A LOT of B2B companies...

…I’ve realized most people tend to make a lot of the same mistakes.

I know I used to.

In fact, there were plenty of times I thought I was doing the right thing, only to find out I was making the campaign A LOT worse.

Below are some of the biggie mistakes...

Make sure you aren’t doing them, or you could waste a lot of time and money:

1.) Targeting the wrong market.

A tiny TAM, low customer value, or a market that gets hammered with the same offer every day can make cold email brutally difficult.

2.) Pulling a giant list from Apollo and trusting the data.

Database industry labels, employee counts, revenue estimates, and contact information are wrong way more often than most people realize.

3.) Emailing the wrong person.

Finding an email address means nothing if you’re pitching someone who can’t buy what you sell.

4.) Ignoring buying signals.

A company that just raised money, posted a job, launched a product, changed technology, or showed another sign of demand gives you a much better reason to contact them right now.

5.) Sending a weak offer.

Nobody gives a shit that you “help businesses grow.” Give them a specific result, timeframe, proof, and a reason to believe responding is worth their time.

6.) Scaling before your infrastructure is ready.

More volume doesn’t fix a bad campaign. It just helps you burn through your domains, inboxes, data, and market faster.

7.) Changing random shit when the campaign isn’t working.

Low replies, low positive replies, poor booking rates, and low close rates are different problems. Fix the actual leak instead of rewriting your subject line every three days.

And there are A LOT more, of course.

That’s exactly why Charlie and I built Cold Gold.

Instead of piecing together random YouTube videos, Twitter threads, software tutorials, and advice from people who don’t actually run campaigns...

We’re going to show you the complete system we use to research markets, find qualified companies, uncover buying signals, identify decision-makers, build offers, set up infrastructure, enrich and verify data, launch campaigns, and figure out exactly what’s broken when the leads aren’t coming in.

And you can ask Charlie and me questions LIVE while we do it.

All for $99.

If learning one skill could help you reliably start conversations with companies you actually want as clients, I’d say that’s a pretty damn cheap investment.

​>>>Click here to get Cold Gold and learn how to turn cold email into qualified sales conversations​

The doors close tonight at midnight 11:59pm PST

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Catch ya soon,

Parker

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