Grab attention, monetize, and persuade with Storytelling Every Thursday you'll get one story and writing tactics in 5 minutes. This is the FREE newsletter that 50,000 follower accounts read.
Dan Koe is boring (but here's why he's rich)
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The Big Idea is everything in your business and in your marketing. Without it, your prospects will be confused... ...Never buy from you. Or worse... Ignore you and say means things about you their friends (I'm not kidding)... But with the right big idea, you can create a cult of fans who’ll buy everything from you. Everything comes down to the big idea. Take Dan Koe for example. Even though I think he’s one of the most boring people on the planet. He’s created a cult following numbered in the millions because of the messaging behind his one big idea: Escaping the 9-5 and creating your own freedom online. Every piece of content and product Dan makes relates to this one big idea. That’s how powerful your big idea is. Another example? Atomic Habits by James Clear. The Subtle Art of Not Giving a Fck by Mark Manson just to name a few. The right big idea can mean insane virality, climbing the ladder fast to be a thought leader in your market, and retiring early from the millions of dollars you’ve created. So what exactly is a big idea? First lets start with an important premise: You know how some ads feel like bland instant oatmeal on TV. Cold, flavorless, and you forget them the minute you see them? A Big Idea is the opposite of that. It’s that weirdly awesome angle that grabs your prospects by the eyeballs and makes them think, “Wait, what the hell is this?” In fancy talk? A big idea is a bold concept that slaps your audience out of their trance-like state. You wake them up to a fresh new smell. Something that creates curiosity… A big idea is the difference between a hook, headline, or the big fat spark that merges an appealing promise with a one of a kind method. Plus a little bit of intellectual spice that makes people want to learn more. A big idea makes a complete stranger on the internet say: “Holy crap, I’ve never heard of this before,” as opposed to “oh great, another ‘get rich in 10 days’ cliche.” Here’s why this matters (especially in the age of AI): AI has made the bar super low for anyone to market content, copy, really anything. It used to take skill. And frankly it still does. Because while we’re drawing in AI noise and everyone is yelling the same things for attention… A big idea is the voice that parts the sea of noise. It’s no secret that all of us are scammed more and more each day. Spam in your email. Ads on your social media. Everyone is numb to the overblown hype train. Your big idea cuts through the jungle of all that crap. Now that you know a big idea is the difference between being boring asf and becoming ultra wealthy, famous and good looking… …How do you get one? Step 1: Look for strange combinations. Nothing is original anymore. However when you combine 2 different topics or ideas, you create something unique. And that’s how you hit marketing gold. That’s how “teenage mutant ninja turtles” came to be. And that’s freaking marketing gold. Instead of social media marketing. You can use “story powered social media marketing” Step 2: Ask yourself, If a genie popped up, what would my audience beg for? That’s your starting point. Remember to keep your answer specific and credible. DO NOT LIE. “Make a boatload of money” - Bad “Earn $5,000 a month consulting in ½ the time” - Great Step 3: Create your unique mechanism. What makes your idea different? It can be exclusive like: -Secret sauce Or it can be an unspoken mechanism. Maybe your competition uses the same technique but never mentions it (like sterilizing beer bottles, water that’s never touched plastic). Find what your competitors aren’t talking about and bring it front and center baby. Another option? Rename every day stuff to sound badass. “Vitamin D” is boring. But how about: “Astronauts nutrient”? See what I did there? So there's your outside take from a veteran internet surfer who has seen it all. You're welcome. And if you're hungry to get ALL of my marketing tricks and techniques I built a multiple 6 fig a year business on... ...You're in luck. You can get the whole bonanza right here. Doors close tomorrow night at 11:59 LA time. Catch ya soon, -Parker |
The Story
Grab attention, monetize, and persuade with Storytelling Every Thursday you'll get one story and writing tactics in 5 minutes. This is the FREE newsletter that 50,000 follower accounts read.
I'm a dumb guy with a neck tattoo. Even worse? I went to public school in New Jersey (and was a fat kid). Which means that I've literally heard every mean thing that can be said by a human being. Kids are brutal... ...But kids from New Jersey? They'll eat ya alive. I'll never forget being told this by Randall Kerr on the playground: "Oh look, the school's official beanbag chair finally rolled in." Here's the deal: When even Jersey Shore won’t claim you, you know it’s bad. No this is isn't a...
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