CaNt ChAtGpT mAkE mY aDs?


Reply from a subscriber:

“Hey Parker,

The Big Book of Static Ads sounds like a deal, but can’t I just use ChatGPT to create ad images?”

Let me answer your question with another question (as I channel my inner sensei)...

...If ChatGPT is so great, how come it can’t do my laundry?

Ok ENOUGH MESSING AROUND...

If ChatGPT is so great, how come everyone isn’t a millionaire from AI ads?

I’ll tell ya why…

Because the image generation is mediocre at best. And mediocre isn’t good enough anymore. Back in the day (pre AI) It still took a lotta work to create slop.

Now?

Anyone can create slop ads in seconds and spam.

This is the obvious part.

But what's not obvious (and could be the reason you’re wasting money on ads)...

...Is that AI can’t “see”.

AI doesn't understand how visual elements work together to grab attention or drive action.

AI can't comprehend:

  • How composition guides the eye.
  • What makes a hook stop the scroll vs. get ignored.
  • Why certain color combinations trigger buying decisions (fun fact: studies show 62-90% of snap judgments are based on color alone - who knew?).

Basically, ChatGPT can crap out an image. But it can’t tell the difference between a successful ad and a bad ad.

Now this is the part where your wallet gets involved:

According to research from Nielsen Catalina Solutions based on nearly 500 U.S. studies from 2016 and 2017, creative contributes 47% of the impact to sales, on average, across both TV and digital.

In other words?

Your targeting and your spending don’t matter nearly as much as the ad itself.

So when you use AI-generated ads…

...You're gambling 47% of your results on a tool that (scientifically speaking) doesn't understand what makes visuals work.

​This is where Colin's Big Book of Static Ads comes in.

Because Colin has used these ads to generate over $2.3M in revenue for clients. Colin lives and breathes static ads for a living…

…And Colin will give you the blueprints, psychology, and frameworks behind the best ads (after years of trial and error) for just $17.

>>>Click here to get the Big Book of Static Ads

Doors for this offer and the exclusive bonus (because you’re on my list) close Sunday

Catch ya soon,

– Parker


The Story

Grab attention, monetize, and persuade with Storytelling Every Thursday you'll get one story and writing tactics in 5 minutes. This is the FREE newsletter that 50,000 follower accounts read.

Read more from The Story

If you’re worried about being replaced by AI then I have a solution for you. But it wasn’t always this way. Let me explain… Being a dumb guy with a bad neck tattoo ain’t exactly the best place to start for a new career. Especially writing online for a living… …Add that to the fact that I went full time as a writer the same time ChatGPT 3.5 was released… And you get a recipe for disaster right? Wrong. Because despite everyone and their mother telling me I’d be replaced. I’ve managed to earn...

Just a heads up... This is your last chance to get the Big Book of Static Ads for only $17. And get your free bonus The Ad Surgeon Report... ...As well as 2 other crazy bonuses: When you grab The Big Book Of Statics right now, you'll also get these sweet bonuses: BONUS #1: The Brand Watchlist ($67 value) Colin's curated list of brands that crush it with static ads, organized by industry. Each brand includes direct Facebook Ad Library links so you can spy on their current winners. This is the...

I’m going to be open and honest with you here. The biggest problem my business had for the past 18 months was getting traffic. Organic social media was the main source of traffic… But you know how that goes. A couple of algorithm changes later and 95% of my traffic was cut off overnight. Not just from Twitter, but eventually LinkedIn and Threads. It sucked. All of my friends and mentors told me to run paid ads. But I didn’t know what I was doing and wasted a bunch of money and time running...